Spyfu Reviews in June 2025: User Ratings, Pros & Cons

Great tool

Great tool for keyword and ad research

Valuable tool for competitive analysis!

We love Spyfu! At the agency level we are able to run in-depth competitive analysis for all our clients. Clients are always impressed by level of detail Spyfu provides. Best of all, these reports make us look good! A must have tool for any online marketing firm!

Good service at a competitive price

This has been a service that we've used for new business, and to take our existing clients to the next level, for years. I've tried a couple of the competitors, and still prefer SpyFu.

Works great EXCEPT SEO graph

The SEO graph is branded to Spyfu so we can't export the image and share with clients. It's really the only reason I'm considering a different service.

Great Value, Great Insights

This is a great tool that truly uncovers the data that matters. The interface is easy to understand but powerful enough to be useful. This is always a go-to tool for my SEO research needs.

Good competitive insights

Overall great tools and helpful rools. Love the Spyfu graphs and charts. Would like the ability to embed them in my own site.

Mixed, with some good things

I have ben a subscriber for nearly 6 months now. I had been able to get invaluable competitor keyword information and Adword ads from spyfu in that time. I will continue to subscribe and would give 5 stars but for these issues:1. I was not able to export keyword lists from spy into Google Adwords on the couple of occasions that I have tried - Adwords basically says that spyfu's CSV file is not in the right format. A spyfu adviser later said that there was a technical problem with spyfu ...

Opinion on SpyFu

On a whole..i think the site is very ambitious, and when working right, offers so many great tools and features for anyone tracking paid and organic search and keeping tabs on the competition as well. it's feature reach and relatively inexpensive. All of that said, I run into constant bugs with the features where I'm continuously going to SpyFu's live help to report them...and they seemingly don't know about most of them until I report them. They often take a while to correct as well. One ...

A decent platform with a few drawbacks

The platform itself is easy to use and we appreciate the ability to automate monthly reports. However, it's frustrating to only be able to pull a monthly report on a specific date. When client meetings fall on or before this date, we are unable to pull the reports with sufficient time to prepare for the meeting.The insights provided are helpful, though it would be nice to see a bit more information on the graphs. We often pull the third page to show clients, and there isn't much information ...

Not Impressed

Reports can take days to complete. What more needs to be said