Spyfu Reviews in June 2026: User Ratings, Pros & Cons

A decent platform with a few drawbacks

The platform itself is easy to use and we appreciate the ability to automate monthly reports. However, it's frustrating to only be able to pull a monthly report on a specific date. When client meetings fall on or before this date, we are unable to pull the reports with sufficient time to prepare for the meeting.The insights provided are helpful, though it would be nice to see a bit more information on the graphs. We often pull the third page to show clients, and there isn't much information ...

Great insight & data

I have been using SpyFu for the last 4 years, both the free and the paid versions, and I value the data available to me there. It provides great insight for my clients as they learn what their competitors are doing, and it also helps me keep an eye on my own competitors. I find it reasonably priced for a small agency like mine, and very user-friendly.

I need to cancel

It is confusing. It is not very useful. It is expensive. I am just spending my money for no good reason. I need to check it again once then cancel.

Incredible

I love using Spyfu.com to run in-depth analysis of keywords, how my competition is doing verse my empire of websites in real estate. For me, it becomes a learning environment with all of the cool videos on how to use Spyfu, how to get the most out of an adwords campaign and SEO help. The customer service staff is friendly and responds to my questions quickly.Wow....

Need a larger database of keywords

When gathering and analyzing competitive keywords via tools such as Kombat, SpuFu is one of the best tools on the market. But my team has struggled getting baseline monthly search volume when trying to identify new keywords opportunities. We work in a niche sector so while this is not surprising, we found other tools that met these needs better.

Made Millions for Clients with SpyFu! The Rest Cannot Compete--Period.

I tried about 8 other keyword tools before finding SpyFu about 9 years ago. This tool has given so much value and insight about competitors, and the rest of the SEO's in the world keep thinking "search volume" is how you find the gold. What if you knew how many organic clicks you would get if you hit position #1 on Google? What about position 10? What about the conversion rate of that keyword? They've got it! This tool gives you the nationwide US and UK competitors and so many other insider ...

We love SpyFu

An extremely valuable resource, especially for those wishing more inside into their site, clients' sites or competitors ad spend.

Brilliant

Most incredibly one of the best collection of SEO tools we've ever used for our clients. Absolutely worth it!

Must have tool

SpyFu is my go to tool for many tasks ranging from evaluating a site's visibility, both paid and organic, to digging into its ranking history. I have been a huge fan since the early days and I can't recommend it enough.

What I recommend nearly daily to clients and friends

see the title for my review. It does not get higher than that