Popular alternatives include Cutt.ly, DKLY, Switchy, MyLinks On Acalytica and Shortener & Simplicity.
Key factors include UTM Builder, Link Retargeting, Link Analytics, URL Shortening, Link Branding and pricing.
Tools like Bitly, Rebrandly, Cutt.ly, BL.INK and Clickmeter are best for small businesses for URL Shorteners.