Segment Reviews in May 2025: User Ratings, Pros & Cons

An absolute must for any data-focused company

What do you like best? Segment removes engineering requirements from connecting data to new products and managing the flow of data in your organization What do you dislike? Cost - many of the great features are behind the Business tier which is materially more expensive that the Team tier. What problems are you solving with the product? What benefits have you realized? Centralized data structure, available to relevant tools, sync with data warehouse, ability to route data to new tools.

Does what it says it does

What do you like best? Customer support is responsive and UI is straightforward What do you dislike? Updates only happen once every 24 hours for the connectors I use (SFDC, Marketo) at least for the plan we have. I'm not sure if the price is good for this level of updating. Recommendations to others considering the product: Make sure to read all the connectors available to see if it fits your needs What problems are you solving with the product? What benefits have you realized? ...

Save money, time and a lot of pain!

What do you like best? Very easy to implement, with connections for lots of systems What do you dislike? The pricing for very big projects is quite high What problems are you solving with the product? What benefits have you realized? It gives a perfect view of the customer journey: no info is lost and there's data to take whichever decision to create better customer experiences

My on-the-go tool whenever I'm dealing with analytics.

PROS & CONS What are the best aspects of this product? It's really simple and swift for plugging to just about any analytics tools in any JavaScript app. Our company's marketing department are into mixpanel. Our developers like keen.io. Some are content with KISSmetriccs, but with Segement, everyone is happy and content. What aspects are problematic or could work better? Two of the biggest gripes involved analytics.js not functioning with the react negative. The other is not having a ...

A central solution to track user behavior and app performance

PROS & CONS What are the best aspects of this product? It provides a quick and easy way to plug any analytics tool into any JavaScript application. The people in my company has different application preferences, but with segment everybody's happy. They still get to use their preferred applications while enjoying greater capabilities it provides. What aspects are problematic or could work better? The analytics.js doesn't work with react native. There is also no easy way to filter events ...

Integrates easily with third party tools even without developer help

PROS & CONS What are the best aspects of this product? In addition to integrating with nearly every third-party tool imaginable, Segment's API reflects best practices in tracking. The presence of both server and client side tracking tools ensures that data is always collected as close to the source as possible. Support is top notch and reliability has been superb. Price is also generally fair, considering how much value it provides to our business. What aspects are problematic or could ...

Powerful Data Management Suite

What do you like best? Segment encourages the software owner (or 'data presenter' to be more definitive, to successfully 'pipe' their data that is generated via their chosen 'sources' . Many types of services and 'best in class methods' are the following core stages of the efficient data processing paths. A 'data presenter' is given an excellent web-based UI dashboard for building 'pipes' , the end of the 'pipeline' as I perceive it to be, is ones 'data warehouse' from which the data ...

Powerful Data Management Suite

What do you like best? Segment encourages the software owner (or 'data presenter' to be more definitive), to successfully 'pipe' their data that is generated via their chosen 'sources' . Many types of services and 'best in class methods' are the following core stages of the efficient data processing paths. A 'data presenter' is given an excellent web-based UI dashboard for building 'pipes' , the end of the 'pipeline' as I perceive it to be, is ones 'data warehouse' from which the data ...

Power of Segment

What do you like best? The power of segment to show real time valuable insights and its ease to connect with lot of destinations. What do you dislike? There is nothing that I can term as negative with regard to segment. Segment is really marvelous. Before using Segment we were not sure about market fit of our product but after connecting segment with Google Analytics and subsequent implementation of Visual Tagger we were able to visualize our real time data and were able to track our ...

Great tool to connect everything and share data

What do you like best? Very easy to add sources and destinations What do you dislike? Cost can skyrocket pretty quickly. Must be considered. What problems are you solving with the product? What benefits have you realized? Easy to integrate new tools and destination, and having a single source of truth for the data.