Segment Reviews in May 2025: User Ratings, Pros & Cons

Solve for pipeline

What do you like best? Implement code once, and pass data to all kinds of destinations What do you dislike? It can get pricy depending on your business model What problems are you solving with the product? What benefits have you realized? We use Segment to route data for analysis, workflow automation, experience personalization, and sales/marketing operations. Without Segment, we'd have to implement and support half a dozen (at least other third-party tools in our code. Segment lowers ...

Easy to get started

What do you like best? The best part is that sources and destinations can be added at any point without engineering resources. What do you dislike? Additional workspaces are required in order to have separate dev, testing, staging, and production environments. Recommendations to others considering the product: Segment is a good choice to do some standard data capture and allow non-technical team members to update destinations and integrated software. What problems are you solving with ...

Save time, effort, a good tool

What do you like best? At its core, the promise is unified user-level analytics. And that's delivered. On top of that though, is a product that technical leads are usually ok with, since it saves them time and resources as well. It's hard to argue against the cost/benefit, and the possibility of building your own with their open source repos is always there. What do you dislike? I think the pricing model is an issue for businesses with a lot of anonymous traffic if they want to use the ...

Plug and Play Analytics & CDP

What do you like best? If you quickly want to get started with connecting multiple tools together, Segment can help you get this done. What do you dislike? Some of the integrations that Segment supports don't follow the best practices of the specific vendors. What problems are you solving with the product? What benefits have you realized? We're able to more quickly analyze data because the setup of Segment takes less time with multiple tools in your toolset than it would with a different ...

A Funnel Of Data Enlightenment

What do you like best? Few pros about Segment - We have unified all our different sources by just using segment - All different datapoints from webapp, mobileapp, lead channel, review channel and payment channels are clubbed together by segment and they then funnel it to our datawarehouse - We are heavy on AWS and feel segment has done incredible job by helping us connect to these AWS channels like Redshift, AWS Firehose and Data Pipelines What do you dislike? Some cons - Segment ...

Segment is the core tool I use for all my client Customer Journey Optimization projects

What do you like best? I think the Personas product is a game changer to help in alleviating the reliance on developer involvement for Customer Journey Optimization What do you dislike? The pricing can be a little challenging for non-enterprise companies What problems are you solving with the product? What benefits have you realized? The key to the methodology I employ with my clients is to empower non-technical team members to experiment and iterate without developer involvement. ...

Absolutely necessary for any tech company with a modern data stack

What do you like best? Once you install Segment you can send choose your downstream services in one slick and remove engineering from the mix as you add on more tools and services. What do you dislike? Some of the best features are only available on the business plan which is much more expensive than the team plan. Recommendations to others considering the product: Must have from day one as you create your tracking plan and build your data stack. What problems are you solving with the ...

Added clarity to a confusing situation

What do you like best? I love how clean and simple the interface is. Setup is so easy, I got up and running within minutes. Without segment, our CRM platform would have no real idea of the difference between customers and leads. It allowed us to connect our WooCommerce store to our Intercom customer engagement platform. What do you dislike? The MTU limit is a bit too low. Also, there's no mid-tier pricing for less than 10,000 MTU, and therefore the first payment package (Team, up to 10K ...

Implement once, unlock broad functionality

What do you like best? Once you have Segment implemented in your codebase, it's extremely easy to add new destinations via their GUI to pass that data to other tools, e.g. Appcues for personalization, Amplitude for analysis, Zapier for automation, or Snowflake for warehousing. Some tools allow you to install via Segment, meaning you don't need to inject any additional JavaScript on your site. Whenever you can get something done without code, it's a product manager superpower. What do you ...

Full control data

What do you like best? Its graphical interface is very well optimized. What do you dislike? The cache is sometimes too strong and causes conflicts What problems are you solving with the product? What benefits have you realized? Control the frequency of use of my app and offer products based on tastes