PathFactory Reviews in May 2025: User Ratings, Pros & Cons

"PathFactory is a great way to share latest contents with your audience and measure metrics."

What do you like best about PathFactory? I like how user-friendly PathFactory is and how there is a robust tracking system. Also appreciate how assets/contents can easily be stored in one place. What do you dislike about PathFactory? I wish there were more training videos on how to utilize features/tools. What problems is PathFactory solving and how is that benefiting you? Team wanted to present in-depth data on how well our marketing campaigns were performing. We were using Bitly before ...

"Great product for content experiences - abm, intent, lead gen"

What do you like best about PathFactory? Usability within the tool is great and the analytics are extremely thorough. It's easy to pull self-service reports of whatever you need quickly and download them to a CSV - they also have a direct integration with 6sense and Marketo, which allows us to leverage both of these datasets when doing content consumption and efficacy analysis. Good governance over tagging and content input as well. What do you dislike about PathFactory? Can be hard at ...

"Nice platform to create resource paths to our clients"

What do you like best about PathFactory? Pathfactory can be easy to use after sometime and will allow any company to stop being dependent on web dev teams to create new resources landing pages since you can create them easly. What do you dislike about PathFactory? Pathfactory can be a bit complicated at first and the UX it's not the best. What problems is PathFactory solving and how is that benefiting you? With pathfactory we have multiple paths for specific clients and also for specific ...

"Nice platform to create resource paths to our clients"

What do you like best about PathFactory? Pathfactory can be easy to use after sometime and will allow any company to stop being dependent on web dev teams to create new resources landing pages since you can create them easly. What do you dislike about PathFactory? Pathfactory can be a bit complicated at first and the UX it's not the best. What problems is PathFactory solving and how is that benefiting you? With pathfactory we have multiple paths for specific clients and also for specific ...

"Create customer experiences with content!"

What do you like best about PathFactory? The best part is the ability to build custom customer tracks and see how they perform. I use these tracks for internal and external campaigns. You can pull in information from landing pages, videos, uploaded PDFs, etc. Everything is very flexible and their support is fantastic. What do you dislike about PathFactory? I wish there was an easy way to change the design/look of the experiences to better match the company website. I would also like more ...

"PathFactory is a partner in our success"

What do you like best about PathFactory? The tool itself has been a tremendous help in our marketing efforts. We use PathFactory to deliver a frictionless experience for our site visitors. Users self-educate by binging on our content and then they raise their hand when they are ready to engage. The best part, all of their engagement is tracked and viewable by sales. Our support team is the best - they are a true partner in our success! What do you dislike about PathFactory? Like with any ...

"PathFactory is a partner in our success"

What do you like best about PathFactory? The tool itself has been a tremendous help in our marketing efforts. We use PathFactory to deliver a frictionless experience for our site visitors. Users self-educate by binging on our content and then they raise their hand when they are ready to engage. The best part, all of their engagement is tracked and viewable by sales. Our support team is the best - they are a true partner in our success! What do you dislike about PathFactory? Like with any ...

"Great product for Content Tracks"

What do you like best about PathFactory? The ability to add content pieces to book. It also is great for tracking content hits across your website. The last items I would add is how great the customer managers are! What do you dislike about PathFactory? Sometimes, the statistics do not add up with Google or other seo tools. I think this is true for a lot of tools, but more common on here than others in my opinion. Recommendations to others considering PathFactory: I wouldn't rely on PF for ...

"PathFactory has changed how we approach our marketing programs"

What do you like best about PathFactory? PathFactory has given us a unique way to Nurture our prospects in various ways, from the content tracks to microsites, etc. The CSM crew is incredibly insightful and provides valuable data to help direct our marketing programs. What do you dislike about PathFactory? The UI is a bit of a learning curve, and manipulating data can be tough without the proper training What problems is PathFactory solving and how is that benefiting you? Traditional ...

"Solid Content Hub but Needs Modernization"

What do you like best about PathFactory? We like the features: breadth and depth of tagging options, flexibility to promote content using their various promoters, and the ability to create custom landing pages and microsites. Flexibility to add external code and customize. Our implementation consultant is knowledgeable and skilled. What do you dislike about PathFactory? The things that could be improved: UI is dated, promoters and forms are delivered via iFrames, no wysiwyg editor for ...