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PathFactory - Marketing Analytics Software

PathFactory Reviews in May 2025: User Ratings, Pros & Cons

Insights for elevated content journeys.

4.4

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PathFactory Reviews & Ratings

4.4

Very Good

Based on 420 ratings & 210 reviews

Rating Distribution

Excellent

(130)

Very Good

(78)

Good

(2)

Poor

(0)

Terible

(0)

Expert's Review

PathFactory shines as a versatile tool that streamlines content delivery and engagement strategies effortlessly. Users appreciate the ease of getting started, with quick implementation even at large enterprises. The support team receives rave reviews for their invaluable assistance in avoiding pitfalls and ensuring success. Customizable content tracks and robust ...Read more

PathFactory pros and cons

  • Facilitates quick and easy implementation, ideal for enterprise use.

  • Exceptional customer support and assistance that enhances user experience.

  • Customizable content tracks for different customer segments add value.

  • Provides detailed analytics and insights into content engagement.

  • Initial learning curve for complex features, may require additional training.

  • Interface may feel outdated and could benefit from UI improvements.

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Showing 51-60 out of 210

AU

Anonymous User

04/13/22

4 out of 5

"Content sharing and tracking made easy"

What do you like best about PathFactory? Paths are super easy to build and a nice way to create a curated selection of content for any specific user type. The Nook provides valuable and helpful training and how-to help for when you're new to the tool and just getting started. The support team has been very helpful and responsive! What do you dislike about PathFactory? The mobile-friendliness and responsiveness leaves a lot to be desired. I expected explore pages to work like drag-and-drop ...

Read more

AR

Alexandra R

04/07/22

5 out of 5

"Ali Royal Plex PathFactoryReview"

What do you like best about PathFactory? I enjoy using PathFactory for its ability to be a repository for all our content. What do you dislike about PathFactory? It can sometimes make assumptions about our content and where it should be housed/titled. Recommendations to others considering PathFactory: Would reccomend. What problems is PathFactory solving and how is that benefiting you? Directing all of our customers to a larger set of easy-to-view promotional items. We have been able to ...

Read more

AR

Alexandra R

04/07/22

5 out of 5

"Ali Royal Plex PathFactoryReview"

What do you like best about PathFactory? I enjoy using PathFactory for its ability to be a repository for all our content. What do you dislike about PathFactory? It can sometimes make assumptions about our content and where it should be housed/titled. Recommendations to others considering PathFactory: Would reccomend. What problems is PathFactory solving and how is that benefiting you? Directing all of our customers to a larger set of easy-to-view promotional items. We have been able to ...

Read more

AU

Anonymous User

04/07/22

4.5 out of 5

"Love working with the Pathfactory team!"

What do you like best about PathFactory? The level of engagement analytics on content. I like all the ways we are able to look at the data to ensure we are meeting our goals. I appreciate all the documentation on the Nook. I love all the data my sales team is able to leverage directly in Salesforce. What do you dislike about PathFactory? There's nothing at this time that I don't like What problems is PathFactory solving and how is that benefiting you? We can dive deeper into content ...

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AV

Anoop V

03/30/22

4 out of 5

"Pathfactory: single repository of all your content assests"

What do you like best about PathFactory? The best thing about pathfactory is consumer journey creation. It makes it easier for the marketer as well as the consumer to create a unified/customised content journey across the funnel. What do you dislike about PathFactory? The consumer side UI can be worked on a little more as the look and feel is a little old. Also sometimes the exit-intent message lags sometimes as it is very important for stickiness. Recommendations to others considering ...

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AU

Anonymous User

03/29/22

5 out of 5

"Small team vibes, big business results"

What do you like best about PathFactory? Our CS team has helped us roll out different phases of the platform with KPIs keeping us moving forward dynamically with every step. As subject matter experts, they have given us thorough QBRs with thoughtful action plans after the data has been analyzed. What do you dislike about PathFactory? The roadmap and features are not discussed. For example, why can't I have images on the side of my target track but only reccomend? Why is scheduling automated ...

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AU

Anonymous User

03/29/22

5 out of 5

"Small team vibes, big business results"

What do you like best about PathFactory? Our CS team has helped us roll out different phases of the platform with KPIs keeping us moving forward dynamically with every step. As subject matter experts, they have given us thorough QBRs with thoughtful action plans after the data has been analyzed. What do you dislike about PathFactory? The roadmap and features are not discussed. For example, why can't I have images on the side of my target track but only reccomend? Why is scheduling automated ...

Read more

AU

Anonymous User

03/22/22

5 out of 5

"Great tool to gather insights"

What do you like best about PathFactory? The ability to gather insights real-time is invaluable as a marketer. The experience itself is very user friendly (on both ends) and the data we receive helps us to make the case for many future campaigns. What do you dislike about PathFactory? The ability to integrate PathFactory with other tools isn't as seamless What problems is PathFactory solving and how is that benefiting you? Can't stress enough how important the real-time insights have been. ...

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AU

Anonymous User

03/22/22

5 out of 5

"Great tool to gather insights"

What do you like best about PathFactory? The ability to gather insights real-time is invaluable as a marketer. The experience itself is very user friendly (on both ends) and the data we receive helps us to make the case for many future campaigns. What do you dislike about PathFactory? The ability to integrate PathFactory with other tools isn't as seamless What problems is PathFactory solving and how is that benefiting you? Can't stress enough how important the real-time insights have been. ...

Read more

AU

Anonymous User

03/22/22

4.5 out of 5

"PathFactory is a great way to share latest contents with your audience and measure metrics."

What do you like best about PathFactory? I like how user-friendly PathFactory is and how there is a robust tracking system. Also appreciate how assets/contents can easily be stored in one place. What do you dislike about PathFactory? I wish there were more training videos on how to utilize features/tools. What problems is PathFactory solving and how is that benefiting you? Team wanted to present in-depth data on how well our marketing campaigns were performing. We were using Bitly before ...

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