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9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 551-560 out of 3426

A

Anonymous

11/09/18

4 out of 5

All that you need for 360 degree automation not your marketing efforts

What do you like best? Ease of use, integration with SFDC without getting in to the pain of manually seeing up everything. The grading and scoring of leads also ensures that you get your sales team work on only leads which are qualified as per your set metrics without any delay and also appropriate automation triggers without any manual intervention. What do you dislike? Reassignment of already assigned leads through groups is a big challenge. What business problems are you solving ...

Read more

A

Anonymous

11/09/18

4 out of 5

All that you need for 360 degree automation not your marketing efforts

What do you like best? Ease of use, integration with SFDC without getting in to the pain of manually seeing up everything. The grading and scoring of leads also ensures that you get your sales team work on only leads which are qualified as per your set metrics without any delay and also appropriate automation triggers without any manual intervention. What do you dislike? Reassignment of already assigned leads through groups is a big challenge. What business problems are you solving ...

Read more

A

Anonymous

11/08/18

3.5 out of 5

Use Pardot daily for various activities

What do you like best? Engagement Studio - the ability to create nurture workflows to warm the leads we are handing off to sales What do you dislike? We are unable to match leads to accounts What business problems are you solving with the product? What benefits have you realized? We are able to target the audience we want, while tracking their engagement with us, and scoring them based on the actions they take.

A

Anonymous

11/08/18

3.5 out of 5

Use Pardot daily for various activities

What do you like best? Engagement Studio - the ability to create nurture workflows to warm the leads we are handing off to sales What do you dislike? We are unable to match leads to accounts What business problems are you solving with the product? What benefits have you realized? We are able to target the audience we want, while tracking their engagement with us, and scoring them based on the actions they take.

A

Anonymous

11/06/18

3.5 out of 5

Great for emails in one place

What do you like best? Emails are stored within the Salesforce account- One place for all business communication with clients. It`s a good tool for reporting. What do you dislike? The format of Pardot system is not great What business problems are you solving with the product? What benefits have you realized? A monthly Reporting tool that`s used to send reports to signing the authority on the business account

A

Anonymous

11/06/18

3.5 out of 5

Great for emails in one place

What do you like best? Emails are stored within the Salesforce account- One place for all business communication with clients. It`s a good tool for reporting. What do you dislike? The format of Pardot system is not great What business problems are you solving with the product? What benefits have you realized? A monthly Reporting tool that`s used to send reports to signing the authority on the business account

A

Anonymous

11/05/18

4.5 out of 5

Pardots Automate our marketing process.

What do you like best? I like Pardots engagement studio and how easy it is to layout our marketing plans .Pardot is generally easy to use ,with a user friendly and intuitive user interface.More importantly,Pardot integrates perfectly with our Salesforce. What do you dislike? Support for teams using Pardot can be better,especially in terms of how quickly we get response to questions and concerns directed to Pardots customer support team. What business problems are you solving with the ...

Read more

A

Anonymous

11/05/18

4.5 out of 5

Pardots Automate our marketing process.

What do you like best? I like Pardots engagement studio and how easy it is to layout our marketing plans .Pardot is generally easy to use ,with a user friendly and intuitive user interface.More importantly,Pardot integrates perfectly with our Salesforce. What do you dislike? Support for teams using Pardot can be better,especially in terms of how quickly we get response to questions and concerns directed to Pardots customer support team. What business problems are you solving with the ...

Read more

A

Anonymous

10/31/18

1.5 out of 5

Overpriced and Under Developed

What do you like best? It was nice being able to link Pardot to our CRM which is Salesforce. What do you dislike? Pardot is very expensive, difficult to use, and offers very little support. The automation tool is complete garbage along with the triggered response tools. Recommendations to others considering the product It is a waste of time and money, I do not recommend it. What business problems are you solving with the product? What benefits have you realized? It is an email ...

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A

Anonymous

10/31/18

4 out of 5

Marketing Communications Manager

What do you like best? The engagement studio is great, it is easy to lay out a campaign What do you dislike? It is very complex, making it time-consuming to learn. What business problems are you solving with the product? What benefits have you realized? We are solving our marketing automation. It gives us better insight into our customer's engagement with our brand.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].