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9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 1081-1090 out of 3426

A

Anonymous

01/03/18

3.5 out of 5

Easy to use

What do you like best? The integration with existing Salesforce platform. What do you dislike? Lots of other options in the market that are also highly regarded. What business problems are you solving with the product? What benefits have you realized? Ability to manage large number of contacts and run reports on that data.

A

Anonymous

01/02/18

5 out of 5

Love Pardot scored leads

What do you like best? My company's marketing team uses Pardot to score leads based off email opens, responses, or even if they replied back or clicked on a specific call to action button. I really like receiving the daily prospect report emails, which lists all the leads I own in Salesforce that have engaged with some type of email. I always make it a priority to reach out to these people that same day. What do you dislike? From an account executive perspective, I can't find ...

Read more

A

Anonymous

01/02/18

5 out of 5

Love Pardot scored leads

What do you like best? My company's marketing team uses Pardot to score leads based off email opens, responses, or even if they replied back or clicked on a specific call to action button. I really like receiving the daily prospect report emails, which lists all the leads I own in Salesforce that have engaged with some type of email. I always make it a priority to reach out to these people that same day. What do you dislike? From an account executive perspective, I can't find ...

Read more

A

Anonymous

12/30/17

4 out of 5

Pardot Integration with Salesforce

What do you like best? If you like Salesforce Pardot marketing automation is an easy integration. What do you dislike? Pardot, just like Salesforce, is expensive. Recommendations to others considering the product the fact that salesforce is an easy integration with Pardot was the deciding factor in selecting Pardot. I have just implemented so have to yet set up a campaign. Easily integrated with Google Analytics. What business problems are you solving with the product? What ...

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W

Walter

12/30/17

5 out of 5

Great support team and powerful software

PROS & CONS What are the best aspects of this product? Pardot allows us to do the work of more than 20 people even though we are only 5 in our marketing department. Thanks to the automation, drip programs, page action alerts Sales we receive immediate notification when someone is interested and we are able to be more focused on creating the emails and new drips. I have to say that the Pardot’ support team is great they are always willing to help. What aspects are problematic or could ...

Read more

W

Walter

12/30/17

5 out of 5

Great support team and powerful software

PROS & CONS What are the best aspects of this product? Pardot allows us to do the work of more than 20 people even though we are only 5 in our marketing department. Thanks to the automation, drip programs, page action alerts Sales we receive immediate notification when someone is interested and we are able to be more focused on creating the emails and new drips. I have to say that the Pardot’ support team is great they are always willing to help. What aspects are problematic or could ...

Read more

A

Anonymous

12/30/17

4 out of 5

Pardot Integration with Salesforce

What do you like best? If you like Salesforce Pardot marketing automation is an easy integration. What do you dislike? Pardot, just like Salesforce, is expensive. Recommendations to others considering the product the fact that salesforce is an easy integration with Pardot was the deciding factor in selecting Pardot. I have just implemented so have to yet set up a campaign. Easily integrated with Google Analytics. What business problems are you solving with the product? What ...

Read more

A

Anonymous

12/29/17

3.5 out of 5

I have been using Pardot for email campaign management.

What do you like best? List management is easy, integration with salesforce.com is very helpful, email deployment process is simple. What do you dislike? Lack of templates. Building new templates can be challenging at first. You are somewhat limited on the design front with existing templates. Recommendations to others considering the product Evaluate your need for existing templates versus creating your own with your own design/imagery. What business problems are you solving ...

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A

Anonymous

12/29/17

3 out of 5

Passable Email Platform, but Fix the UI/X

What do you like best? Automation capabilities based on scoring/prospect activity What do you dislike? The user interface is clunky and unintuitive What business problems are you solving with the product? What benefits have you realized? email marketing/automation, forms/prospect capture

A

Anonymous

12/29/17

3.5 out of 5

I have been using Pardot for email campaign management.

What do you like best? List management is easy, integration with salesforce.com is very helpful, email deployment process is simple. What do you dislike? Lack of templates. Building new templates can be challenging at first. You are somewhat limited on the design front with existing templates. Recommendations to others considering the product Evaluate your need for existing templates versus creating your own with your own design/imagery. What business problems are you solving ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].