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7.9

SpotScore

Oracle Eloqua - Marketing Automation Software

Oracle Eloqua Reviews in August 2026: User Ratings, Pros & Cons

Empower your marketing with personalized cross-channel engagement.

3.94

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Oracle Eloqua Reviews & Ratings

3.94

Very Good

Based on 493 ratings & 600 reviews

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Rating Distribution

Excellent

(232)

Very Good

(257)

Good

(83)

Poor

(18)

Terrible

(10)

Spotsaas Editor’s POV

Oracle Eloqua has solidified its reputation as one of the leading marketing automation platforms, particularly excelling in B2B and B2C campaign management. Its intuitive drag-and-drop campaign canvas, pre-programmed email templates, and robust customization capabilities make designing and managing complex email campaigns remarkably efficient. Users frequently ...Read more

Oracle Eloqua pros and cons

  • Automates and customizes marketing campaigns, reducing manual workload.

  • Handles complex campaign designs, audience segmentation, and lead nurturing.

  • Drag-and-drop interface is accessible to non-technical users.

  • Integrates with Salesforce for sales alignment.

  • Steep learning curve for newcomers, especially due to the extensive feature set and complexity of advanced functions.

  • Limited templates and tools for landing pages, often requiring developer input for customization and advanced tasks.

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Showing 531-540 out of 600

KC

Kristin C

10/02/13

5 out of 5

"Marketing Automation for the Modern Marketer - Eloqua is the Total Package!"

What do you like best about Oracle Eloqua? What I like best - the very best - about Eloqua is that it allows marketers so much flexibility in terms of data and integration management. For example, I can build a bi-directional integration with our enterprise data warehouse leveraging a SFTP site - little to no IT support needed. I can create and update Custom Data Objects in Eloqua - similar to Custom Objects in SFDC - no vendor or partner support needed. I can connect third-party vendor ...

Read more

EL

Elizabeth L

10/01/13

4.5 out of 5

"Best Support & Education"

What do you like best about Oracle Eloqua? Eloqua has the BEST support. It offers All Access passes which allows to take as many classes as you like in a year to help get you familiarized with the product. It is also easy to log a case with Elqoua and quickly get a response. In addition, it has the Topliners community, which I have found very helpful.

RS

Ryan S

10/01/13

4.5 out of 5

"The best solution for marketing automation"

What do you like best about Oracle Eloqua? * Sophisticated flexible architecture that allows us to build our specific business processes into the system * Application is scalable and supports large databases and rapid growth

DL

Dave L

10/01/13

5 out of 5

"Powerful application with an even more powerful community"

What do you like best about Oracle Eloqua? Eloqua is and always has been the premium product for Marketing Automation. That said, it hasn't gone to their head and made them complacent. They consistently innovate and release new features to the user base targeted to the ways in which our business environments are changing. On top of this, their online and offline communities are top-notch. I always find the support I need either within or without the Eloqua employee base and my ability to ...

Read more

DL

Dave L

10/01/13

5 out of 5

"Powerful application with an even more powerful community"

What do you like best about Oracle Eloqua? Eloqua is and always has been the premium product for Marketing Automation. That said, it hasn't gone to their head and made them complacent. They consistently innovate and release new features to the user base targeted to the ways in which our business environments are changing. On top of this, their online and offline communities are top-notch. I always find the support I need either within or without the Eloqua employee base and my ability to ...

Read more

MS

Melissa S

10/01/13

5 out of 5

"Excellent Choice for Marketing Automation"

What do you like best about Oracle Eloqua? We reviewed a number of marketing automation platforms before choosing Eloqua. Eloqua offered the most functionality and was clearly the easiest to use. Another big factor was integration with our ERP system. Most other platforms required Salesforce, Microsoft, etc. in order to fully integrate. Since we don't use a standard CRM, it would have been extremely difficult for us to connect with Marketo and others. Eloqua made it simple and ...

Read more

MS

Melissa S

10/01/13

5 out of 5

"Excellent Choice for Marketing Automation"

What do you like best about Oracle Eloqua? We reviewed a number of marketing automation platforms before choosing Eloqua. Eloqua offered the most functionality and was clearly the easiest to use. Another big factor was integration with our ERP system. Most other platforms required Salesforce, Microsoft, etc. in order to fully integrate. Since we don't use a standard CRM, it would have been extremely difficult for us to connect with Marketo and others. Eloqua made it simple and ...

Read more

AB

Arpine B

09/27/13

5 out of 5

"Great tool for taking your marketing automation to the next level"

What do you like best about Oracle Eloqua? The ability to integrate with pretty much anything, the great amount of partners willing to work with you, very powerful features.

KS

Karen Stones W

09/27/13

5 out of 5

"Best Marketing Automation Out There"

What do you like best about Oracle Eloqua? I love the ability to design basic campaigns quickly and easily... and also super complex campaigns that other platforms just can't deliver. Integration with SFDC is also amazing.

AB

Arpine B

09/27/13

5 out of 5

"Great tool for taking your marketing automation to the next level"

What do you like best about Oracle Eloqua? The ability to integrate with pretty much anything, the great amount of partners willing to work with you, very powerful features.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].