Oracle Eloqua Reviews in August 2026: User Ratings, Pros & Cons

"Review of Eloqua"

What do you like best about Oracle Eloqua? To start, I think Eloqua University is a great resource - to be able to take courses on such an extensive listing of subjects is remarkable (and the courses are offered at multiple times to offer the opportunity for people in different timezones to take them). Next, I like that for the most part, the ability to create campaigns, landing pages, forms, and segments are relatively easy. I like the amount of data they allow you to store within their ...

"Great product - powerful, flexible, intuitive"

What do you like best about Oracle Eloqua? The power behind creating behavioral campaigns and segments, and then being able to score contacts using several models based on that behavior. Eloqua truly facilitates the full spectrum of generating awareness and engagement, to providing content and useful differentiators, all the way to scoring leads and routing them through CRM to the right rep. Its a critical tool to database marketing

"Marketing Technology Review of Eloqua"

What do you like best about Oracle Eloqua? Eloqua is a powerful marketing automation tool that has the largest breadth of functionality and most extensive customization of any MAT solution I have used.

"Powerful Markeitng Automation"

What do you like best about Oracle Eloqua? Elqoua is an excellent tool for marketing automation. Eloqua also give us the ability to quickly segment our contact database allowing us to market to the correct contacts. Eloqua University is a great resource for users with no experience. It has many hand on classes that allows you to get familiar with their product very quickly. Eloqua uses a WYSIWYG interface that makes it very simple to build HTML emails, landing pages and forms. This is ...

"Eloqua is the Industry Standard for Marketing Automation for a Good Reason"

What do you like best about Oracle Eloqua? If you are an enterprise company, Oracle Eloqua is the platform for you. The choices after that seem to take into account sacrificing certain aspects of marketing automation in exchange for a lower cost. If you want a scalable tool, this is the one for you. They have years on their closest competitor which means a lot more integration experience and native connections than possible with other tools. For an SMB, you have a lot of options in the ...

"A Newbie's Impression of Eloqua 10!"

What do you like best about Oracle Eloqua? The Eloqua suite is very powerful and has brilliant support resources like Topliners and the Eloqua University. With the reward and badge system in Topliners, it really encourages you to learn as much as possible. As a novice user always looking for information, the training and support areas are solid as are the community resources.

"Eloqua Master Certified"

What do you like best about Oracle Eloqua? Building campaigns, emails and landing pages is very straightforward. The visual interface is really user friendly and fairly easy to learn. The training was excellent, as is their tech support.

"A lot of features but UI is lacking"

What do you like best about Oracle Eloqua? Eloqua can do a whole lot. From lead management, lead routing, lead scoring, to campaign management and email marketing.

"The clear leader in marketing automation"

What do you like best about Oracle Eloqua? Eloqua's campaign canvas makes it easy to rapidly build complex workflows with multiple evaluation points. Canned workflows might seem like a good idea at first, but every business is different and you really do need to create and control your unique customer journey.

"Complete marketing automation tool "

What do you like best about Oracle Eloqua? As a marketer you will find everything you need in Eloqua but its integration with CRM tools and interface are not as great as its competitors.