Optimove Reviews in June 2026: User Ratings, Pros & Cons

Imperfect but Excellent

What do you like best? The integration and ease of use, which saves a mountain of time and provides significantly better insights than we would be able to deliver otherwise. What do you dislike? The occasionally slow/clunky interfaces and processes. What problems are you solving with the product? What benefits have you realized? More efficient and much better targeted communications, alongside better tracking and significant improvements to analytical capabilities.

Brilliant CRM tool!

What do you like best? Very easy to use, optimove helps your marketing plan materialize and optimize your campaigns with less efforts than other tools on the market. As a marketeer, this is a very cool tool to have fun experimenting with! : also i love the attitude of everyone working at Optimove, unlike other companies on the market, where once you sign the contract you're left alone. Optimove is the opposite, they always follow your progress and are there to support you. Very ...

Brilliant CRM tool!

What do you like best? Very easy to use, optimove helps your marketing plan materialize and optimize your campaigns with less efforts than other tools on the market. As a marketeer, this is a very cool tool to have fun experimenting with! :) also i love the attitude of everyone working at Optimove, unlike other companies on the market, where once you sign the contract you're left alone. Optimove is the opposite, they always follow your progress and are there to support you. Very ...

User friendly access to the customer data

What do you like best? As written above, to me, one of the most pleasant surprises was user-friendliness of Optimove. To my mind, the main pros of this product is the absence of delays during marketing planning as there is no need to wait for data from BI analysts. Each tool is in your hands. Next strong pros are an efficient way to analyze the impact and execution details of the marketing campaigns/convenient access to the target groups details. To sum this all up the most key ...

User friendly access to the customer data

What do you like best? As written above, to me, one of the most pleasant surprises was user-friendliness of Optimove. To my mind, the main pros of this product is the absence of delays during marketing planning as there is no need to wait for data from BI analysts. Each tool is in your hands. Next strong pros are an efficient way to analyze the impact and execution details of the marketing campaigns/convenient access to the target groups details. To sum this all up the most key ...

Great contribution for the business

What do you like best? Automation of CRM, Very good integrations options, good segmentation options, good communications hub, good UX, very good system stability, very convenient for campaigns execution, customer explorer and target group builder are very useful, excellent success manager service, customized criteria option (for target groups is very useful. Optimove's real time tool is going through improvement for the past year or so, it has a great potential once completed What do you ...

Great contribution for the business

What do you like best? Automation of CRM, Very good integrations options, good segmentation options, good communications hub, good UX, very good system stability, very convenient for campaigns execution, customer explorer and target group builder are very useful, excellent success manager service, customized criteria option (for target groups) is very useful. Optimove's real time tool is going through improvement for the past year or so, it has a great potential once completed What do ...

Powerful but has quirks

What do you like best? Calendar and ability to visualize what campaigns are running and when. Ability to execute multiple campaigns from the same view -- consistent. What do you dislike? Email is disappointing to the extreme degree. IP reputation data and open rates come from SendGrid. Thought we had a 98% IP rating, sent out a massive email blast and had my IP put into the doghouse for gmail accounts. Cannot see open rates in real-time. What problems are you solving with the product? ...

Powerful but has quirks

What do you like best? Calendar and ability to visualize what campaigns are running and when. Ability to execute multiple campaigns from the same view -- consistent. What do you dislike? Email is disappointing to the extreme degree. IP reputation data and open rates come from SendGrid. Thought we had a 98% IP rating, sent out a massive email blast and had my IP put into the doghouse for gmail accounts. Cannot see open rates in real-time. What problems are you solving with the ...

Best 2 years in CRM since I started using Optimove

What do you like best? When working working in a multi brand company Optimove provides one of the easiest ways to do a cross-sell across between them. Just a matter of adding 2 criteria in a target group instead of requesting all that data from the BA team and manually sending it out. And not to forget the automation capabilities. So easy for me to create a recurring campaign with several follow up scenarios. What do you dislike? I am not a big fan of the reporting. This is mostly ...