Optimove Reviews in June 2026: User Ratings, Pros & Cons

Valuable Tool

What do you like best? For me the customer journeys are great. I use them all the time and it's so easy to use. Also, the value predictions on Optimove are great to see what customers are best to target. What do you dislike? Optimove would be even better with real-time data! Recommendations to others considering the product: You will most likely be able to expand your marketing abilities because of Optimove What problems are you solving with the product? What benefits have ...

Valuable Tool

What do you like best? For me the customer journeys are great. I use them all the time and it's so easy to use. Also, the value predictions on Optimove are great to see what customers are best to target. What do you dislike? Optimove would be even better with real-time data! Recommendations to others considering the product: You will most likely be able to expand your marketing abilities because of Optimove What problems are you solving with the product? What benefits have you ...

Easy understanding and managing

What do you like best? First of all, what I enjoyed most about Optimove, is the fact that it is very user friendly. Everything you need is only at a click of a button away. In completing this experience I must say a great thump up for Optimove Academy. When I first started to use Optimove I was a begginer, never been working with any similar program, but the Academy and most of all the people from Optimove helped me very much at the beggining and made everything easier. Second thing is ...

Easy understanding and managing

What do you like best? First of all, what I enjoyed most about Optimove, is the fact that it is very user friendly. Everything you need is only at a click of a button away. In completing this experience I must say a great thump up for Optimove Academy. When I first started to use Optimove I was a begginer, never been working with any similar program, but the Academy and most of all the people from Optimove helped me very much at the beggining and made everything easier. Second thing is ...

Best 2 years in CRM since I started using Optimove

What do you like best? When working working in a multi brand company Optimove provides one of the easiest ways to do a cross-sell across between them. Just a matter of adding 2 criteria in a target group instead of requesting all that data from the BA team and manually sending it out. And not to forget the automation capabilities. So easy for me to create a recurring campaign with several follow up scenarios. What do you dislike? I am not a big fan of the reporting. This is mostly ...

Makes data easily accessible and usable for segmentation and decision making

What do you like best? easy segmentation easy testing framework and insightful KPIs churn probability/future value calculations What do you dislike? it's slow specific UI/UX issues with target groups and running campaigns What problems are you solving with the product? What benefits have you realized? campaign orchestration Lifecycle segmentation

Makes data easily accessible and usable for segmentation and decision making

What do you like best? easy segmentation easy testing framework and insightful KPIs churn probability/future value calculations What do you dislike? it's slow specific UI/UX issues with target groups and running campaigns What problems are you solving with the product? What benefits have you realized? campaign orchestration Lifecycle segmentation

Optimove experience Branders

What do you like best? We are using Optimove nearly 2 years now for our CRM and it's going great! What i like the best of Optimove is that is easy to learn and the in dept analysis is amazing everything is in there and if it's not they are always willing to help and find a solution. - Great Support - Deep analysis - Marketing Plan Overview - Customer 360 - Funnel Explorer What do you dislike? There isn't much I dislike about Optimove but if there is anything they can improve ...

Optimove experience Branders

What do you like best? We are using Optimove nearly 2 years now for our CRM and it's going great! What i like the best of Optimove is that is easy to learn and the in dept analysis is amazing everything is in there and if it's not they are always willing to help and find a solution. - Great Support - Deep analysis - Marketing Plan Overview - Customer 360 - Funnel Explorer What do you dislike? There isn't much I dislike about Optimove but if there is anything they can ...

Effective instrument to manufacture modified promoting efforts

What do you like best? It puts the client at the highest point of advertisers minds. With Optimove you don't think 'I have this advancement. Who will I impart it to?'. You consider target gatherings and after that what could be the best message for every single one of them! It is very easy to understand stage that enables advertisers to rapidly make crusades and screen their execution. What do you dislike? The stage is amazing. On the off chance that I need to pick a "hate" it would be ...