Optimove Reviews in June 2026: User Ratings, Pros & Cons

CRM Manager

What do you like best? Working with Optimove for over a year taught me how to better review my campaigns in terms of open&click rate, and analyzing for better results, in one place! the software is very user friendly and always let you learn more in the academy section What do you dislike? The only comment i have is the technically options i have is when im setting a campaign and i want to se where exacly is all the excluded players are swalled in, which Optimove doesnt have at the ...

A very reliable partner supporting CRM automation

What do you like best? Setting up customer journeys & micro segmentation. Predictive analytics and self optimizing campaigns What do you dislike? I would like to have more real time triggers based on predefined events Recommendations to others considering the product: A reliable partner offering up to date solutions for CRM What problems are you solving with the product? What benefits have you realized? Segmenting our player base, automate our campaigns, using control groups ...

A lot of room for improvement

What do you like best? Segmentation options. Lifecycles. Predictions. What do you dislike? User friendlines. A lot of extra steps needed to do simple things. EG. Check the template of the campaign directly from Marketing plan. I would like to have better explanation when the campaign has statistically significant results and when not. What problems are you solving with the product? What benefits have you realized? Complete CRM communication. Segmentation, automation, reporting.

agile customer relationship management

What do you like best? Optimove platform is an amazing tool of automation, it makes my life easy to reach out my customers. With few clicks I can send a multi-channel campaign, and make customer happy What do you dislike? there are a lot of metric to use, and sometimes the granularity of our target is too much to have significant statistic results Recommendations to others considering the product: build a proper target group structure before to start your marketing plan What ...

Not a feature that I miss

What do you like best? I really like Optimove for the sheer amount of features and personalization options. I can segment easily and when I have questions there is a quick, helpful response. What do you dislike? I create my emails with a program called MailStyler and sometimes there are problems with importing them. What problems are you solving with the product? What benefits have you realized? Thanks to the powerful analysis tools, I feel I can really dig into the data and tweak ...

Optimove Review

What do you like best? Option to build custom groups, user friendly interface What do you dislike? Optimove makes unnecessary updates, sometimes it is not obvious how to calculate the required metrics and performance What problems are you solving with the product? What benefits have you realized? Efficacy of campaigns

great too for automate emails and notifications

What do you like best? option to segment the campaigns using multiple targets multi channel feature information and statistics about the customers life cycles What do you dislike? some usability issues like opening different tabs Recommendations to others considering the product: great tool to automate massive campaigns What problems are you solving with the product? What benefits have you realized? multiple segmentation finding new and valuable targets

Highly recommended

What do you like best? The ability to dig down and reach the right segments couldn't be easier. What do you dislike? Reports that should be built in, do not come with the deal. Additional standard requests can be a little over priced. What problems are you solving with the product? What benefits have you realized? by increasing our campaign management efficiency.

help in understanding customer.

What do you like best? Thevactivity triggers features are helpful when we are setting up more leads which customers are lookin for thus increasing our revenue. What do you dislike? Automation of data exportation us below my expectations. Recommendations to others considering the product: Helps understand customers and has a great suggestions really perfect for the business to understand our consumers. What problems are you solving with the product? What benefits have you ...

Imperfect but Excellent

What do you like best? The integration and ease of use, which saves a mountain of time and provides significantly better insights than we would be able to deliver otherwise. What do you dislike? The occasionally slow/clunky interfaces and processes. What problems are you solving with the product? What benefits have you realized? More efficient and much better targeted communications, alongside better tracking and significant improvements to analytical capabilities.