Optimove Reviews in June 2026: User Ratings, Pros & Cons

Good CRM and BI tool specialised in Gaming

What do you like best? All the given metrics for gambling that allows you to increase the insights of the business without the need of having a data scientist team. The possibility of adding different communication channels in the same tool as facebook, email, sms, inbox, push.... What do you dislike? when integrating new data they dont pay all the attention they should causing then a lot of back and forth having to run several fix What problems are you solving with the product? ...

The best marketing platform for automations

What do you like best? User-friendly software offering huge potential for sophisticated campaign automations. The core of the segmentation model is the Lifecycle segmentation which forms a solid base upon which more granular groups can be created using the various attributes available through the platform. Perfect for medium to larger organisations. Works seamlessly with a number of email and SMS providers. Excellent customer support and proactive assistance from the Account Managers. ...

Really good experience with Optimove so far!

What do you like best? The target group's creation, the marketing calendar and to run one-to-one campaigns What do you dislike? So far: The default Option in the "Multiple Templates Conditions" while scheduling a campaign and the relatively long time of waiting in case of requesting changes in the system. Recommendations to others considering the product: Highly recommend Optimove as it is a user-friendly tool, highly powerful and comprehensive if is used in its full capacity. ...

Great CDP with data driven Marketing Automation

What do you like best? Support is A+ from Strategy to Execution! What do you dislike? Deep reporting is a contract layer that needs to be purchased. Recommendations to others considering the product: Don't be afraid to give it a try....implementation is fast and learnings come quick. What problems are you solving with the product? What benefits have you realized? Really helping to solve our Segmentation issues along with Marketing Automation. Takes the guesswork out of ...

4 years experience with Optimove segmentation and setup campaigns.

What do you like best? I can reach exactly the target groups that i want by using specific attributes and don't waste budget on unsuccessful campaigns. I like that i can monitor and follow up the campaigns and extract useful insights. What do you dislike? Not real time data, the system can not calculate amounts for timelines that i will provide to the system and not the predefined breakdowns (lifetime, 3 months, 2 weeks). Lack of customization. Absence of an established reaction ...

1 Year Experience on Optimove's CRM tool

What do you like best? The ability to microsegment, easily extracting data and setting up personalized campaigns to meet customer's behavior/pattern. After a campaign has finished running, we have to option to evaluate it in order to find area for improvement. What do you dislike? Data is not updated in real-time, thus not allowing us to create instant campaigns/rewards or triggers. In case of a unplanned downtime, there is no backup server in order to allow us to continue/run our ...

Reliable CRM associate and segmentation brain

What do you like best? Cooperation is flawless and everyone is very responsive always available to help out and advise. Extensive tool capabilities and always open for suggestions What do you dislike? A few things missing for certain industries' requirements. Real time trigger options are not up to the level of the rest of the offered services What problems are you solving with the product? What benefits have you realized? Segmentation and campaign automation. Detailed and ...

Game changer, if used at its full potential

What do you like best? Marketing automation to exploit the potential of microsegments that would otherwise be unaddressed What do you dislike? It requires a dedicated team and a complex integration with multiple system to explore the product full potential Recommendations to others considering the product: The product is very likely more advanced thany any marketing automation solution previously used, so the company needs to understand that to fully embrace the new potential, it ...

Great for customer intelligence and automation, but not quite a cohesive solution yet.

What do you like best? Our team uses tools such as the Customer Explorer, Segmentation Explorer, and Cohort Analysis to identify cohorts of interest and then build relevant journeys. We really like Streams and have used it to test things such as different onboarding experiences. We also make use of the Facebook Integration for lookalike modeling. What do you dislike? We use Track and Trigger for popups quite a bit, but feel the reporting could be improved. Currently, we feel the ...

A marketer's data science team

What do you like best? When resources are tight and as a marketer you need to have data-backed behavioral insights, Optimove has provided the resource to jump in. As they expand into delivering through various channels, there are, of course, some speed bumps along the way, such as engineering resources required to make those integrations, but the data insights are very worth it. What do you dislike? The lift in integrating Optimove is much heavier than expected. Allow extra time and ...