Moz Pro Reviews in May 2025: User Ratings, Pros & Cons

Moz is all grown up, but always developing

What do you like best? Open Site Explorer has been my go to tool for years now when it comes to quickly profiling URLs for both on-site and off-site links. Additionally, the articles and user generated content is chock full of useful resources fo the novice and master SEO alike. What do you dislike? Moz Analytics has a ton of potential but is very clunky to work with to derive value. Recommendations to others considering the product Of all the SEO tools out there, Moz is the one ...

Great SEO/Analytics tool

What do you like best? Moz is a great tool for keyword testing, managing your PPC adwords campaigns, and optimizing google in general. With real-time reporting and analytics, you can't go wrong with Moz. What do you dislike? There is not much that Moz doesn't do, but it unfortunately does not integrate with your typical marketing automation tools like hubspot, marketo, etc. There is also a limit when conducting analytics for campaigns which can be a pain. What business problems are ...

Keyword ranking tool is my favorite feature

What do you like best? The keyword difficulty ranking tool was the feature I found most valuable. It provides information based on the site and the page you are trying to rank for on the level of difficulty you'll find for ranking well for a particular keyword. I also found the knowledge base provided within the tool to be an amazing resource. What do you dislike? I found the campaign set up to be sort of confusing. It takes a while for the campaign to run in the background before ...

MOZ - SEO for Beginners and Beyond

What do you like best? I love how clean the interfaces are, as well how useful the different tools are for structuring and measuring your SEO efforts! What do you dislike? Nothing I can think of at this time..... What business problems are you solving with the product? What benefits have you realized? Showing up in Google for high volume search terms is difficult without knowledge of best practices and the tools to help you get the job done. Moz offers all of this.

Great dashboards and reporting features

What do you like best? I love using Moz for reporting on analytics and overall performance. The dashboards are user-friendly and allow me to quickly and easily share important data with customers in a way that they can easily understand. Especially for site-wide audits, I am able to use Moz to pull a site's overall performance and make recommendations for improvement. Rather than having to pull from a bunch of varying platforms I can just turn to Moz as a one-stop shop. What do you ...

The best SEO research and report tools

What do you like best? I like the most the Keyword difficulties tools which give a great research for a specific keyword. What do you dislike? The price is a little bit high, but get you access to lts of tools : Recommendations to others considering the product Great software, excellent reports and statistics. You should definitely use it if you want to be on top, What business problems are you solving with the product? What benefits have you realized? Low organic keyword ranking.

Great Analytics tool. Puts everything into layman's terms.

What do you like best? I use a few analytics tools throughout my day and MOZ is definitely a favorite. Easy to use and easy to understand analytics in a snap? You can't really ask for more. You can see how well your website is performing and it will give you tips on how to improve. I primarily use MOZ for social analytics and to monitor keywords and followers. They have a few add-on tools like followerwonk that I definitely recommend. Followerwonk allows you to see who your best ...

Moz Pro FTW!

What do you like best? I like the OSE index the best because very few other tools out there have their own data like this. Instead of relying on Google SERP scraping or other APIs, Open Site Explorer actually goes out and indexes its own pages, which allows Moz to use proprietary metrics like MozRank. What do you dislike? For some reason my Mozbar won't keep me logged-in. Recommendations to others considering the product Take the time to get to know their metrics and what they mean. ...

MOZ Review by Paul Bruce

What do you like best? Ease of use. Simple to setup and follow once the reports start coming in. What do you dislike? Still trying to find something that I don't like - the only way it could be better would be if they did not charge for it! I guess the local marketing tool could be more accurate - but we really don't use/need that tool that much, so not that big of a deal for us. Recommendations to others considering the product Try it and you will never want to leave it! What ...

Great software for all levels of experience in SEO.

What do you like best? Opensiteexplorer.org is really good and I use that tool daily. The other tools are also great for backlink research, and finding new opportunities. Their blog/discussion board is also a really big help. What do you dislike? The price seems a little high, and would be a better value if it were a little cheaper. Recommendations to others considering the product Learn which tools you find helpful. More than likely you will not use all of their tools, but find 2-3 ...