Popular alternatives include Outgrow, ActiveCampaign, CleverTap, Moosend and Rule.
Key factors include Website Visitor Tracking, Lead Nurturing, Lead Management, Campaign Segmentation, Analytics (ROI Tracking) and pricing.
Tools like CleverTap, ActiveCampaign, Adobe Marketo Engage, Kajabi and SharpSpring are best for small businesses for Marketing Automation Software.