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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 981-990 out of 2430

AU

Anonymous User

05/01/18

4.5 out of 5

"Engagement to the next level"

What do you like best about Adobe Marketo Engage? Data available, engagement channel/nurture streams, ability to develop and build complicated workflows for our complicated business. What do you dislike about Adobe Marketo Engage? I think without a skilled Marketo architect on our team, I'd be a little lost in creating my own programs from scratch. What problems is Adobe Marketo Engage solving and how is that benefiting you? PQLs to conversion, nurture and lifecycle marketing programs, ...

Read more

AU

Anonymous User

05/01/18

4.5 out of 5

"Great collecting details on manufacturing"

What do you like best about Adobe Marketo Engage? It helped track every detail of our manufacturing What do you dislike about Adobe Marketo Engage? I actually like it very much for it did what we needed. Recommendations to others considering Adobe Marketo Engage: Pick it uo you wont be sorry. What problems is Adobe Marketo Engage solving and how is that benefiting you? Tracking and, detailing. Of market manufactured producrs

NB

Nicole Boltron H

05/01/18

4.5 out of 5

"Marketo and It's additional Serviecs"

What do you like best about Adobe Marketo Engage? I like that there is a huge number of different applications that can integrate data and streamline our processes. What do you dislike about Adobe Marketo Engage? It's very high and it is difficult for small and medium businesses to get upper management to approve of such a spend What problems is Adobe Marketo Engage solving and how is that benefiting you? We can streamline processses and effectively locate where leads are in the sales funnel

KT

kelly t

05/01/18

4.5 out of 5

"marketing automatoin mananger"

What do you like best about Adobe Marketo Engage? marketo is easy to use and i appreciate the great support. the training is worth the investment and is also easy to follow and catch on. What do you dislike about Adobe Marketo Engage? our company will never able to use all functionality What problems is Adobe Marketo Engage solving and how is that benefiting you? sales support

AU

Anonymous User

05/01/18

4.5 out of 5

"Web Personalization"

What do you like best about Adobe Marketo Engage? Personalization has been game-changing for our company. What do you dislike about Adobe Marketo Engage? The UI and dropdown menus have been difficult for me coming from a design background, Marketo Sky! What problems is Adobe Marketo Engage solving and how is that benefiting you? Multiple catered messages on a small site with a lot of content being created

AU

Anonymous User

05/01/18

2.5 out of 5

"Some Good and Bad"

What do you like best about Adobe Marketo Engage? It does has solid marketing automation features. It's has a robust community and it's annual summit is good. What do you dislike about Adobe Marketo Engage? The UX is outdated, it's education could be more helpful. Recommendations to others considering Adobe Marketo Engage: Make sure you you don't cheat the implementation planning process. What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead generation.

AU

Anonymous User

05/01/18

4.5 out of 5

"Easy to Enable Marketers to Send their own Emails"

What do you like best about Adobe Marketo Engage? Using program templates and basic instructions we were able to roll out to global regions the ability to clone and send their own emails. Before they had to request into ops for basic emails. Now they can, in their own time zone, prep the programs and emails and get them ready to send. This has sped up time to complete email programs from days into hours. What do you dislike about Adobe Marketo Engage? More accessiblity to support and ...

Read more

AU

Anonymous User

05/01/18

4.5 out of 5

"Easy to Enable Marketers to Send their own Emails"

What do you like best about Adobe Marketo Engage? Using program templates and basic instructions we were able to roll out to global regions the ability to clone and send their own emails. Before they had to request into ops for basic emails. Now they can, in their own time zone, prep the programs and emails and get them ready to send. This has sped up time to complete email programs from days into hours. What do you dislike about Adobe Marketo Engage? More accessiblity to support and ...

Read more

AU

Anonymous User

05/01/18

4.5 out of 5

"Great collecting details on manufacturing"

What do you like best about Adobe Marketo Engage? It helped track every detail of our manufacturing What do you dislike about Adobe Marketo Engage? I actually like it very much for it did what we needed. Recommendations to others considering Adobe Marketo Engage: Pick it uo you wont be sorry. What problems is Adobe Marketo Engage solving and how is that benefiting you? Tracking and, detailing. Of market manufactured producrs

AU

Anonymous User

05/01/18

5 out of 5

"Marketo in a Consumer World"

What do you like best about Adobe Marketo Engage? I utilize Marketo to develop our consumer touch points and love how easy it is to work. What do you dislike about Adobe Marketo Engage? I get caught up within the drip nurture campaigns and often have to go back and reset things to get those pieces to cast correctly What problems is Adobe Marketo Engage solving and how is that benefiting you? Our early life onboarding process and abandon cart. Marketo makes it easy to develop these pieces ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].