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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Are you using Marketo?

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 991-1000 out of 2430

AU

Anonymous User

04/27/18

4.5 out of 5

"Good marketing automation tool"

What do you like best about Adobe Marketo Engage? Easy and intuitive to use, Good salesforce integration What do you dislike about Adobe Marketo Engage? Reports and analytics is lacking. landing and form builder could be a little clunky What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation

TC

Taylor C

04/27/18

4.5 out of 5

"Amazing Product and a decent organization"

What do you like best about Adobe Marketo Engage? The software is very extensive and robust, it enables us to do most everything we would ever want to do and helps us track key marketing metrics that other software and competitors don't have the ability to. What do you dislike about Adobe Marketo Engage? Marketo (the company) isn't very flexible or helpful when it comes to offering training to our administrators. Recommendations to others considering Adobe Marketo Engage: Make sure when ...

Read more

AU

Anonymous User

04/27/18

4.5 out of 5

"Good marketing automation tool"

What do you like best about Adobe Marketo Engage? Easy and intuitive to use, Good salesforce integration What do you dislike about Adobe Marketo Engage? Reports and analytics is lacking. landing and form builder could be a little clunky What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation

TC

Taylor C

04/27/18

4.5 out of 5

"Amazing Product and a decent organization"

What do you like best about Adobe Marketo Engage? The software is very extensive and robust, it enables us to do most everything we would ever want to do and helps us track key marketing metrics that other software and competitors don't have the ability to. What do you dislike about Adobe Marketo Engage? Marketo (the company) isn't very flexible or helpful when it comes to offering training to our administrators. Recommendations to others considering Adobe Marketo Engage: Make sure when ...

Read more

AU

Anonymous User

04/25/18

3.5 out of 5

"Almost a Necessity for Today"

What do you like best about Adobe Marketo Engage? We really like the ability to pull in very detailed attribution detail surrounding our marketing funnel. What do you dislike about Adobe Marketo Engage? We wish Marketo's API was a little more robust. Their new API has had issues but hopefully over time those issues will get resolved. Recommendations to others considering Adobe Marketo Engage: Pay special attention to how you structure your setup. Make sure you have the correct segments put ...

Read more

AU

Anonymous User

04/25/18

5 out of 5

"Marketing Made Easy"

What do you like best about Adobe Marketo Engage? The new design studio is wonderful - they have made it much more intuitive. I love all of the analytics tools and the integration with our Salesforce. What do you dislike about Adobe Marketo Engage? I don't have much to dislike about it, but we did have one large outage that affected the company for about 4 hours. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are able to see our email performance, gather ...

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SH

Shaun H

04/24/18

5 out of 5

"Marketing with Marketo"

What do you like best about Adobe Marketo Engage? Great flexibility and functionality. I consider it one of the more powerful marketing tools available for manipulating email campaigns. What do you dislike about Adobe Marketo Engage? It is a big project to take on. Administration is a bit difficult, and I think there is limitation when it comes to designing templates. Recommendations to others considering Adobe Marketo Engage: Buy it What problems is Adobe Marketo Engage solving and how is ...

Read more

AU

Anonymous User

04/22/18

2.5 out of 5

"Lots of random errors/bugs but gets the job done"

What do you like best about Adobe Marketo Engage? Its a software that kets you host everything in one place, from webforms and even webpage designs to emails What do you dislike about Adobe Marketo Engage? There are many bugs and errors, and everything always takes a ridiculous amount of time to load What problems is Adobe Marketo Engage solving and how is that benefiting you? Personally i use it to write and distribute marketing emails

AU

Anonymous User

04/19/18

4 out of 5

"Easy to Use - Integrates Well"

What do you like best about Adobe Marketo Engage? We integrate GoToWebinar with Marketo and it is seamless. We are able to send our eblasts through Marketo and track with GoTo. It is user friendly in creating different folders for each program. What do you dislike about Adobe Marketo Engage? We are a bit confused with creating dynamic lists, but otherwise it is user friendly. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are using Marketo to send company ...

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AU

Anonymous User

04/11/18

3.5 out of 5

"Marketo Rocks"

What do you like best about Adobe Marketo Engage? I like that Marketo is easy to use while still being very complex. I also like all of the different application options and ads that are personalized. What do you dislike about Adobe Marketo Engage? I think there should be less ads and more student focus Recommendations to others considering Adobe Marketo Engage: Make sure you have a strong team when you sign up. Do your research thoroughly What problems is Adobe Marketo Engage solving and ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].