Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Love Marketo!"

What do you like best about Adobe Marketo Engage? reporting capabilities are nice once you figure out how to use RCE What do you dislike about Adobe Marketo Engage? customer support team is a little slow to respond at times What problems is Adobe Marketo Engage solving and how is that benefiting you? what to invest in. where ROI is trending

"Great tool for ABM"

What do you like best about Adobe Marketo Engage? Marketo is a great platform working for mid, big size company. More and more people are doing the integration with it. We're using the Marketo for our lead generation, which is great and powerful for us. What do you dislike about Adobe Marketo Engage? Basically, we don't have any we dislike, but for the ABM part, Personally, I think Marketo can do better, it can be easier and more powerful. Compared to other ABM companies, it still not so ...

"MKTO "

What do you like best about Adobe Marketo Engage? analytics and reporting features. Ease of use What do you dislike about Adobe Marketo Engage? limited reporting features. Limited visibility in custome field creation What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead conversion and velocity reporting

"Great integrator to Salesforce"

What do you like best about Adobe Marketo Engage? Marketo is a great tracking tool for my organization. Gives great insight into what the client is interested in, when they click the item, and ultimately how to proactively engage with them. I like the time stamp tracking, and the links provided into what they clicked on. Its integration to SFDC makes it convenient to view everything in one window. What do you dislike about Adobe Marketo Engage? Not too many dislikes. It would be nice to ...

"Extremely user friendly"

What do you like best about Adobe Marketo Engage? Marketo is very user friendly and helps us execute all of my teams demand generation needs from email sends, reporting, and lead routing/tracking. I highly recommend it to all marketers. What do you dislike about Adobe Marketo Engage? Hard for new users to learn smart campaign logic. What problems is Adobe Marketo Engage solving and how is that benefiting you? Able to track, route, and score leads based on specific needs of the business.

"It's great - but nothing's perfect"

What do you like best about Adobe Marketo Engage? Marketo just works better than the alternatives What do you dislike about Adobe Marketo Engage? It still has it's issues: ghost-in-the-machine style errors, and it's difficult for new users to grasp the complexity What problems is Adobe Marketo Engage solving and how is that benefiting you? Automation, in a word.

"TOP MOP"

What do you like best about Adobe Marketo Engage? Marketo has made my job easier and scales quickly for my global team. What do you dislike about Adobe Marketo Engage? products updates and improvements feel slow. Forms have not been updated in a while. with GDPR and CASL and other opt in laws forms should be smarter now. What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead tracking, campaign attribution, scalible and reusable programs

"Senior Marketo Consultant"

What do you like best about Adobe Marketo Engage? Flexibity and constant upscale in technology What do you dislike about Adobe Marketo Engage? The Lag and when it is slow. Also the database management What problems is Adobe Marketo Engage solving and how is that benefiting you? Any problems starting from Scoring, Nurturing, GDPR complicance and any thing that you can categorize as a problem, I have a soolution for it

"More than just email, it's the best tool in a data controller toolbox."

What do you like best about Adobe Marketo Engage? I like the ability to control user data within the system. You can write complex workflows to specifically stamp and categorize data upon intake. The ability to track not only digital activites (like website viewing habits, email habits, etc) but also direct mailing and tradeshows. The ability to integrate with so many different marketing technologies. What do you dislike about Adobe Marketo Engage? Inability to see platform opens in email ...

"Marketo can definitely streamline and automate all your marketing activities!"

What do you like best about Adobe Marketo Engage? I like the seamless integration with Salesforce.com. I also like the level of automation that Marketo brings to the table. It's a "set it and forget it" scenario when it comes to setting up multi-touch email programs. Marketo provides invaluable insight on leads that makes sales reps' lives easier (which is our jobs as marketers, right?!). Sales reps are able to find information on their on about all the marketing campaigns going on, who's ...