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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 951-960 out of 2430

AU

Anonymous User

05/01/18

4 out of 5

"Great for event and webcast invites!"

What do you like best about Adobe Marketo Engage? Easy integration with our ON24 application. What do you dislike about Adobe Marketo Engage? The UX can be unintuitive at times, some weird bugs - no action happens when "send sample" is selected from the tree, but it works when you open the preview. What problems is Adobe Marketo Engage solving and how is that benefiting you? Easy to centralize our marketing emails and keep track of the outreach to our database.

AU

Anonymous User

05/01/18

2 out of 5

"Marketo Review"

What do you like best about Adobe Marketo Engage? The level of customization with Marketo is awesome. You can create pretty much create whatever landing page, form, etc. you want within Marketo. What do you dislike about Adobe Marketo Engage? It's not intuitive or beginner friendly at all. I understand that with the level of customization you can do, it's not going to be as easy to pick up as other tools, but it seems unnecessarily complicated. And if you want to learn how to use it (other ...

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AU

Anonymous User

05/01/18

4 out of 5

"great tool"

What do you like best about Adobe Marketo Engage? marketing automation and the integration with launch partners such as linkedin and google What do you dislike about Adobe Marketo Engage? the customer service as it can take days or weeks to solve an issue sometimes What problems is Adobe Marketo Engage solving and how is that benefiting you? a place to hold all your data and the vast amount of information it can store on you leads

AG

Anthony G

05/01/18

4 out of 5

"Marketo delivers results on many levels"

What do you like best about Adobe Marketo Engage? The scalability and ease of use plus the ability to clone a campaign at the touch of a button. Add to this the holistic view of the activity log makes Marketo the number 1 marketing automation platform today. What do you dislike about Adobe Marketo Engage? Theres not too much to dislike if I'm honest. What problems is Adobe Marketo Engage solving and how is that benefiting you? STudent recruitment, retention and offer conversion plus event ...

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AU

Anonymous User

05/01/18

3.5 out of 5

"It gets the job done"

What do you like best about Adobe Marketo Engage? It seems to be fairly easy to use. The product is easy to understand and intuitive. What do you dislike about Adobe Marketo Engage? Can take some time to run reports/update. What problems is Adobe Marketo Engage solving and how is that benefiting you? Tailored email communication.

AU

Anonymous User

05/01/18

5 out of 5

"Marketo Has Done Wonders for Our Marketing Automation"

What do you like best about Adobe Marketo Engage? The engagement programs, lead scoring and connecting to our web partners like GoToWebinar What do you dislike about Adobe Marketo Engage? A bit of a learning curve in the beginning. What problems is Adobe Marketo Engage solving and how is that benefiting you? Ability to better automate our communications and track the activity of our database.

AU

Anonymous User

05/01/18

4.5 out of 5

"All-round marketing tool"

What do you like best about Adobe Marketo Engage? Easy of use, strong integrations, great partner network What do you dislike about Adobe Marketo Engage? Some performance issues lately with infrastructure changes, customer reporting problems, Marketo reacting to them rather than proactively trying to identify them What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead routing, scoring, marketing campaigns

TD

Tim D

05/01/18

5 out of 5

"Director - Marketing Operations"

What do you like best about Adobe Marketo Engage? Flexibility and ability to mold and shape how we use the tool at the speed of business What do you dislike about Adobe Marketo Engage? Reporting and analytics features are very limited and not very useful as is. What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead Management and activity tracking

AU

Anonymous User

05/01/18

5 out of 5

"robust and easy to use. great support team"

What do you like best about Adobe Marketo Engage? I like engagement program features the best and look forward to new releases What do you dislike about Adobe Marketo Engage? Sometimes difficult to find enough support documentation What problems is Adobe Marketo Engage solving and how is that benefiting you? Nurturing leads for sales and segmentation

AU

Anonymous User

05/01/18

5 out of 5

"Marketo has been a game changer for my career."

What do you like best about Adobe Marketo Engage? I love the intense capabilities of Marketo. If you can draw it on a whiteboard, you can make it happen using Marketo. What do you dislike about Adobe Marketo Engage? The user experience could use an upgrade. (Marketo sky??!) What problems is Adobe Marketo Engage solving and how is that benefiting you? Tracking ROI of our campaigns. Our CMO now has insight into exactly what we do and how we make a direct impact on the business.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].