Marketo Reviews in July 2026: User Ratings, Pros & Cons

"New and Needing to Improve"

What do you like best about Adobe Marketo Engage? Very robust and instance needs improving What do you dislike about Adobe Marketo Engage? Hard to extract bulk data for reporting to sales Recommendations to others considering Adobe Marketo Engage: Very robust tool and user friendly if set up and implemented correctly What problems is Adobe Marketo Engage solving and how is that benefiting you? Identifying MQLs to send over to BD

"Comprehensible Marketing Automation Tool"

What do you like best about Adobe Marketo Engage? Ease of setting up email campaigns, straightforward and comprehensible. What do you dislike about Adobe Marketo Engage? Steep learning curve for someone new to automation, may not understand flow set ups that quickly. What problems is Adobe Marketo Engage solving and how is that benefiting you? Scalability for campaigns

"Great admin tool!"

What do you like best about Adobe Marketo Engage? It connects with so many different marketing tools that we use and can be used for all types of campaigns, including in-person events, digital events and assets. You can set up everything in one place and customize your instance the way you want. What do you dislike about Adobe Marketo Engage? It's definitely an admin tool, so it takes some time to learn. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing ...

"Robust, well supported solution"

What do you like best about Adobe Marketo Engage? The ability to modify the system to my needs. What do you dislike about Adobe Marketo Engage? Not very user friendly. It takes quite a bit of experience to get a handle on the program. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation, lead engagement tracking, email, form creation, tactical analytics.

"Marketo is great"

What do you like best about Adobe Marketo Engage? How easy to use it is Marketo forms, the data that is stored and reporting can be collected What do you dislike about Adobe Marketo Engage? Slow search - takes ages to download Some Marketo issues that sometimes happen What problems is Adobe Marketo Engage solving and how is that benefiting you? EMail marketing, automation

"Marketing Ops Manager"

What do you like best about Adobe Marketo Engage? Marketo gives ops teams the tools and capabilities we need to do our jobs while allowing us to be creative in how we build programs. It works well with other systems (for the most part) and is the best solution in its space. What do you dislike about Adobe Marketo Engage? The interface is clunky and not very intuitive, and it is a fairly slow platform in comparison to some of my other marketing tools. What problems is Adobe Marketo Engage ...

"Marketo has everything I need."

What do you like best about Adobe Marketo Engage? Marketo has a lot of features and is widely used. There's a lot of integrations and partners. There are also some features that aren't available on other marketing automation tools. What do you dislike about Adobe Marketo Engage? The UI could be changed (which I saw in the keynote it is and I am very excited about). I also think that sometimes it can be slow and have lag. The lag is the most annoying as sometimse I would like to see the ...

"Marketo - Satisfied with product"

What do you like best about Adobe Marketo Engage? Marketo's ability to provide detailed optics and metrics have been critical for our team. What do you dislike about Adobe Marketo Engage? Marketo has outdated UX and the speed to load reports has been considerable slow. What problems is Adobe Marketo Engage solving and how is that benefiting you? We use Marketo to nurture our leads and customers.

"Marketo is the hub of our marketing operations"

What do you like best about Adobe Marketo Engage? Marketo is the hub of our marketing operations and allows us to properly execute and track our complex marketing efforts. What do you dislike about Adobe Marketo Engage? The tool can sometimes be difficult for non-tech savvy users. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are trying to reach prospects and clients across channels. Marketo allows us to drive high quality leads that contribute to revenue ...

"Marketo for Content Marketers"

What do you like best about Adobe Marketo Engage? I like the ability to track our content efforts across various channels, whether social or blog or on our website. Marketo gives us the ability to be very granular with our marketing efforts and to better understand our customer buyer journey. What do you dislike about Adobe Marketo Engage? There is a lot of functionality that may not be as intuitive or obvious to someone without a strong technical background. If the interface were more user ...