Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Save time, do more, and drive revenue!"

What do you like best about Adobe Marketo Engage? Marketo's features make it easy to build standardized programs and copy them for other uses. This is an awesome feature as it saves me a ton of time. I can build a nurture program for product A, spend 2 weeks setting it up and checking for quality, and then execute. I can then take that same campaign and set it up for product B, spend 1 day checking for quality, and then execute. A huge savings! What do you dislike about Adobe Marketo ...

"Marketing Review"

What do you like best about Adobe Marketo Engage? Markets makes it easy for me to make edits and changes to my pitches. What do you dislike about Adobe Marketo Engage? Sometimes Marketo works slowly and it takes me a while to fully complete a pitch using the software. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are able to post pitches to the media with ease compared to when we used another software.

"Higher Ed experience"

What do you like best about Adobe Marketo Engage? I love how easy it is to create flows based on actions. And that flows are more than just sending emails, it can change data, update status, etc.. which is helpful to continue further communications. What do you dislike about Adobe Marketo Engage? I dislike some of the integration with salesforce. Any new field that is created will automatically be created in Marketo, which is great. The problem comes when a field name is editted/updated, ...

"A must use for marketers."

What do you like best about Adobe Marketo Engage? All of the tutorials and educational pieces they put out. What do you dislike about Adobe Marketo Engage? Marketo is a great program, I would use it more often if I had the funding. Instead, I just attend all the education tutorials and download their guides. Always. What problems is Adobe Marketo Engage solving and how is that benefiting you? New upcoming marketing trends. And getting advice throughout the digital marketing realm.

"Interesting Analytics but difficult to navigate"

What do you like best about Adobe Marketo Engage? I have been on companies that do not utilize tools like Marketo, so from that aspect, beggars can't be choosers. Utilizing a tool that shows insights into how your customers or prospects are engaging with your website or marketing campaigns is great. I love that I can see who is on my website, and who is opening emails. What do you dislike about Adobe Marketo Engage? Navigating marketo is difficult and you need to have someone who is an ...

"Great marketing suite"

What do you like best about Adobe Marketo Engage? Comprehensive features, great help for our ABM program What do you dislike about Adobe Marketo Engage? Could be more user-friendly, you can't do much without a developer by your side What problems is Adobe Marketo Engage solving and how is that benefiting you? Making marketing more revenue-driven

"Marketo - Endless possibilities or endless confusion? "

What do you like best about Adobe Marketo Engage? Essentially there's only little that you can't do with Marketo. You can set up email automation any way you want after you master the basics as long as you have all their nomenclature down from smart campaigns to smart lists and beyond. They are also willing to work with you and give you feedback and solutions to a problem or extra add-on you need. The organization of their matrix is pretty intense, and although the parameters might seem ...

"Definite sales-generator tool!"

What do you like best about Adobe Marketo Engage? With Marketo, our sales and marketing team can prioritize which individuals need to be called first by the sales department. We check Marketo every day and can see who is a "hot lead" by checking out their engagement and lead activity. What do you dislike about Adobe Marketo Engage? I wish you could filter out data and organize/customize it to your needs. It seems like the list is not in order of "most recent activity" so I have to search ...

"Amazing tool with Good API Specs."

What do you like best about Adobe Marketo Engage? Simple and natural to utilize – Marketo gets a great deal of acclaim for the ease of use of their stage. While it might not have the prettiest of UIs, everything is all around marked and simple to get used to, making selection less demanding than some different instruments. What do you dislike about Adobe Marketo Engage? Soak bounces in valuing – Marketo offers three standard evaluating levels, at $895, $1,795, and $3,175 every month. Every ...

"Powerful, intuitive, and simple to use, but needs some UI love"

What do you like best about Adobe Marketo Engage? As a demand gen marketer, Marketo does pretty much everything you need. From creating gated landing pages, syncing to your CRM system, and showing lead activity in your CRM, you can create all of the activities and campaigns needed to generate awareness to creating a sales qualified lead. It's a bit scary looking, but fairly intuitive once you start digging in. I've used other email marketing and marketing automation tools, never had formal ...