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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 911-920 out of 2430

ES

Eli S

07/09/18

2.5 out of 5

"Avoid for Marketplaces"

What do you like best about Adobe Marketo Engage? The interface is relatively intuitive. They have a solid community which is helpful (albeit you need to be specific). What do you dislike about Adobe Marketo Engage? The backend of the product is a mess. Customizations are hard fought. Support is terrible - they often tell us things will work when they have no basis for those claims. Recommendations to others considering Adobe Marketo Engage: For basic email marketing, lead scoring, ...

Read more

AU

Anonymous User

07/09/18

4 out of 5

"Marketing Made Easy With Marketo"

What do you like best about Adobe Marketo Engage? User tracking from lead through to sale Creating automated marketing campaigns with full analytics Integrating with different SaaS applications - they make it easy Marketo provides us with a quick tool for creating forms and LP's. We track open/click rates. We host a ton of images in Marketo. What do you dislike about Adobe Marketo Engage? Hard to get everything set up and requires lots of "tribal" knowledge Support is okay at best, takes ...

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AU

Anonymous User

07/06/18

2.5 out of 5

"Not Intuitive"

What do you like best about Adobe Marketo Engage? I like the features Marketo has. It allows users to customize emails for our Sales reps. What do you dislike about Adobe Marketo Engage? It's not intuitive at all. We've been trying to run a drip campaign but the program isn't user friendly. Recommendations to others considering Adobe Marketo Engage: More intuitive. I know many people who've switched from Marketo to either Act-On or Pardot What problems is Adobe Marketo Engage solving and ...

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AU

Anonymous User

07/06/18

5 out of 5

"Best automation marketing platform!"

What do you like best about Adobe Marketo Engage? The intel vs versatility of the platform for different marketing campaigns such as email, events, and engagement. What do you dislike about Adobe Marketo Engage? The search bar is in an odd place and is not entirely effective. What problems is Adobe Marketo Engage solving and how is that benefiting you? Reduces the effort and time spent on creating automated emails for a variety of campaigns

AU

Anonymous User

07/05/18

4 out of 5

"It is great for weekly mass emails"

What do you like best about Adobe Marketo Engage? Being able to clone past emails and remake them the upcoming week, but with new content. What do you dislike about Adobe Marketo Engage? The templates. I don't like being stuck with the same template over and over and having to clone different parts here and there. I just want it to be a more simple build out. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing emailing. We get to see the reports from the ...

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AU

Anonymous User

07/05/18

4 out of 5

"Does the job (slowly)"

What do you like best about Adobe Marketo Engage? - Pretty easy to pick up certain functions - Easy to collaborate across team - Integration with Salesforce - Most companies I know Marketing professionals at use Marketo and prefer Marketo What do you dislike about Adobe Marketo Engage? - Extremely slow and lots of outages - Sometimes disconnect between Salesforce synching - User interface extremely dated - Support is terrible, I once had a support ticket that was still getting follow up on ...

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AU

Anonymous User

07/05/18

4.5 out of 5

"User friendly"

What do you like best about Adobe Marketo Engage? The whole experience is easy to use, capabilities are great. What do you dislike about Adobe Marketo Engage? There's not much to dislike - well built. Just not exactly what we are looking for. Recommendations to others considering Adobe Marketo Engage: Do the trial before you purchase to make sure it's the type of product/service you're looking for. What problems is Adobe Marketo Engage solving and how is that benefiting you? Automated ...

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AU

Anonymous User

07/05/18

4 out of 5

"I used marketo for outbound marketing and overall was very satisfied with the technology "

What do you like best about Adobe Marketo Engage? I liked how quickly and easily you could but our email templates and campaigns What do you dislike about Adobe Marketo Engage? Tracking sometimes took a lot of report pulling What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation

AU

Anonymous User

06/28/18

0 out of 5

"Not. A. Fan."

What do you like best about Adobe Marketo Engage? Flexibility to create own templates. Integrates with the landing page builder. What do you dislike about Adobe Marketo Engage? Consistently breaks templates. Support only available at admin level and at that is unresponsive and unhelpful. Opens new tabs like nobody's business. Forgets devices weekly and often fails to send the security code it requires. What problems is Adobe Marketo Engage solving and how is that benefiting you? All email ...

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AU

Anonymous User

06/22/18

5 out of 5

"Wide variety of digital products to choose from."

What do you like best about Adobe Marketo Engage? Marketo is a great all-in-one platform. Utilizes all source of digital media What do you dislike about Adobe Marketo Engage? For the most part, there are no complaints. A few little hicups on ease of use on the platform in the beginning, bust past that it was good Recommendations to others considering Adobe Marketo Engage: Tried it for a short period of time. It is definitely worth a review and a try! What problems is Adobe Marketo Engage ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].