Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Marketing automation simplified"

What do you like best about Adobe Marketo Engage? I use Marketo to send out our monthly customer newsletters. The template is easy to tailor and the analytics provided by Marketo are very useful. What do you dislike about Adobe Marketo Engage? Compared to an EMMA or MailChimp for example, it is more difficult to use. You will need more training -- and the newsletter templates can be clunky - but the flip side is that Marketo is much more than an email newsletter provider and is worth the ...

"Robust Marketing Tool"

What do you like best about Adobe Marketo Engage? I like how much we can track and test the emails we send. It's really robust and connects with a lot of our other vendors. What do you dislike about Adobe Marketo Engage? The user experience for Marketo is not very intuitive at all. If they would completely revamp it and make it easier to use that would be great. Recommendations to others considering Adobe Marketo Engage: It works great. What problems is Adobe Marketo Engage solving and how ...

"Difficult/ Time Consuming Onboarding, Results TBD"

What do you like best about Adobe Marketo Engage? As we are still in the midst of our pilot, if the program does manage to to do what Marketo salespeople claim it is capable of, then it will be an indisposable tool for multi-touch attribution. The email and landing page editing tools are also intuitive and relatively easy to use. What do you dislike about Adobe Marketo Engage? The UI could definitely use some work - confusing and not very intuitive overall, strange organization of various ...

"Best MAT available"

What do you like best about Adobe Marketo Engage? What I like most is the ability to create dynamic emails depending on specific pre-set segmentations. This allows you to send emails to multiple personas without the need to create a ton of different emails with the same basic messaging. What do you dislike about Adobe Marketo Engage? The Content AI tool seems like an interesting feature, but the fact that you don't have the ability to change the font means we can't really use it as it ...

"Useful tool for Market Developers "

What do you like best about Adobe Marketo Engage? I really like the lead scoring prospect rating and listed reasoning for why a specific lead was rated a certain way. What do you dislike about Adobe Marketo Engage? Sometimes old / irrelevant contacts are pulled into the reports and it's possible i could call on an account with a lead score, only to find out that contact no longer works there. This problem is due in part to our own SFDC integrity. What problems is Adobe Marketo Engage ...

"Very solid automation software"

What do you like best about Adobe Marketo Engage? I like that even though UX is not the most intuitive thing in the world it is a very consistent, reliable piece of software with good functionality for nurture. What do you dislike about Adobe Marketo Engage? Fix the UX Marketo... software looks like it is 10 years old at a minimum and usability suffers as a result What problems is Adobe Marketo Engage solving and how is that benefiting you? marketing communications, nurture, ABM

"Marketo as a new user "

What do you like best about Adobe Marketo Engage? The data! Marketo provides so many details on deliverability - it's so easy to track our email campaigns' effectiveness and monitor our list hygiene. What do you dislike about Adobe Marketo Engage? Sometimes linking complex logic steps was not intuitive. What problems is Adobe Marketo Engage solving and how is that benefiting you? We've been able to track client behavior with Marketo - it's given a real holistic sense of what clients are ...

"Fantastic Software; Horrific Customer Service"

What do you like best about Adobe Marketo Engage? Very powerful software allows for campaigns to be as simple or as complex as you need them to be. What do you dislike about Adobe Marketo Engage? The support provided to customers is horrible. Phone calls are not returned, problems are not solved. We had to hire a third party expert to get our Marketo/CRM integration working because Marketo refused to look beyond the surface. Recommendations to others considering Adobe Marketo Engage: Be ...

"Very positive (but expensive) experience"

What do you like best about Adobe Marketo Engage? We really enjoyed using Marketo when it was outsourced to us by one of our clients. We found it very easy to set-up A/B campaigns, program emails and templates, and manage the analytics/reporting aspect of multiple email campaigns. What do you dislike about Adobe Marketo Engage? Marketo was very expensive and as a result, our client dropped it after a year. In addition, set-up was a total headache. We were constantly hit with additional fees ...

"Smooth Integration and Easy Automation"

What do you like best about Adobe Marketo Engage? I like the integration they have with Salesforce.com the best. What do you dislike about Adobe Marketo Engage? I don't have much visibility into the back end since I"m not running the sequences myself. Recommendations to others considering Adobe Marketo Engage: Marketo is a high end marketing automation platform but has great integration and is definitely worth the spend if you can invest in it. What problems is Adobe Marketo Engage solving ...