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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 871-880 out of 2430

AU

Anonymous User

07/31/18

5 out of 5

"Market review"

What do you like best about Adobe Marketo Engage? Marketo is extremely intuitive and easy to implement and use. What do you dislike about Adobe Marketo Engage? At times, the tool can be a bit slow and buggy, but in general it’s a good piece of software. Recommendations to others considering Adobe Marketo Engage: Marketo is easy to implement and , in general it’s a good piece of software. What problems is Adobe Marketo Engage solving and how is that benefiting you? In general it’s a good ...

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AU

Anonymous User

07/30/18

3.5 out of 5

"Marketo as a database tool"

What do you like best about Adobe Marketo Engage? I like the simple straightforwardness of the campaign management and flows What do you dislike about Adobe Marketo Engage? A lot of limitations in terms of system speed that cause issues such as race conditions What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing Automation Business problems. Automating scoring processes

AU

Anonymous User

07/30/18

4 out of 5

"Good for automation..room for improvements"

What do you like best about Adobe Marketo Engage? - Lead triggers - Email campaigns automation - Seamless integration with SFDC, Zoom and other business apps What do you dislike about Adobe Marketo Engage? - Limited reporting capabilities - Hard to export activity logs in bulk - No option to 'Undo' changes What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo helps us send deliverables to clients, run email campaigns with data sync from SFDC and track webinar ...

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AU

Anonymous User

07/30/18

3.5 out of 5

"Marketo as a database tool"

What do you like best about Adobe Marketo Engage? I like the simple straightforwardness of the campaign management and flows What do you dislike about Adobe Marketo Engage? A lot of limitations in terms of system speed that cause issues such as race conditions What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing Automation Business problems. Automating scoring processes

AU

Anonymous User

07/30/18

3.5 out of 5

"Fantastic Software; Horrific Customer Service"

What do you like best about Adobe Marketo Engage? Very powerful software allows for campaigns to be as simple or as complex as you need them to be. What do you dislike about Adobe Marketo Engage? The support provided to customers is horrible. Phone calls are not returned, problems are not solved. We had to hire a third party expert to get our Marketo/CRM integration working because Marketo refused to look beyond the surface. Recommendations to others considering Adobe Marketo Engage: Be ...

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AU

Anonymous User

07/30/18

3.5 out of 5

"Robust Marketing Tool"

What do you like best about Adobe Marketo Engage? I like how much we can track and test the emails we send. It's really robust and connects with a lot of our other vendors. What do you dislike about Adobe Marketo Engage? The user experience for Marketo is not very intuitive at all. If they would completely revamp it and make it easier to use that would be great. Recommendations to others considering Adobe Marketo Engage: It works great. What problems is Adobe Marketo Engage solving and how ...

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JC

Joshua C

07/30/18

4 out of 5

"Marketo gets the job done"

What do you like best about Adobe Marketo Engage? It has powerful functionality and you can pretty much do anything you need to.. What do you dislike about Adobe Marketo Engage? It's slow in general when loading complex smart lists... Support has also not been that great. What problems is Adobe Marketo Engage solving and how is that benefiting you? Automated campaigns and campaign delivery in general. Reporting isn't used quite as much outside of basic functionality

AU

Anonymous User

07/30/18

3.5 out of 5

"Marketing automation simplified"

What do you like best about Adobe Marketo Engage? I use Marketo to send out our monthly customer newsletters. The template is easy to tailor and the analytics provided by Marketo are very useful. What do you dislike about Adobe Marketo Engage? Compared to an EMMA or MailChimp for example, it is more difficult to use. You will need more training -- and the newsletter templates can be clunky - but the flip side is that Marketo is much more than an email newsletter provider and is worth the ...

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AU

Anonymous User

07/30/18

4 out of 5

"A little non-intuitive, but great insights"

What do you like best about Adobe Marketo Engage? The level of deep insights and reporting What do you dislike about Adobe Marketo Engage? Not super intuitive, it's easy to get lost in the system. What problems is Adobe Marketo Engage solving and how is that benefiting you? Email marketing

AU

Anonymous User

07/30/18

3 out of 5

"Effective But Not the Best Interface"

What do you like best about Adobe Marketo Engage? Pulling reporting and setting up newsletters are the best aspects of Marketo. Reports are detailed and easy to follow. What do you dislike about Adobe Marketo Engage? The interface is horrible and it is extremely slow. If youd on't have a fast connection then you can be waiting for several minutes to pull a report or set something up. What problems is Adobe Marketo Engage solving and how is that benefiting you? It helps let us know where our ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].