Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Powerful and flexible marketing automation"

What do you like best about Adobe Marketo Engage? Marketo is a powerful, flexible, and scalable marketing automation platform that integrates very well with SFDC and a number of Martech solutions. From data management to lifecycle reporting to online and offline marketing initiatives, Marketo has you covered. What do you dislike about Adobe Marketo Engage? There is a learning curve and Marketo documentation often follows new product releases. Recommendations to others considering Adobe ...

"Gran solución de marketing integral"

What do you like best about Adobe Marketo Engage? Es de gran utilidad para conseguir más y mejores ventas con poco esfuerzo. Permite automatizar tareas que a veces son un poco pesadas como puede ser: enviar correos, analizar y seleccionar clientes según diferentes variables o gestionar las ventas para orientarlas al cliente. De esta forma podemos publicar contenido de una manera muy fácil. What do you dislike about Adobe Marketo Engage? La desventaja más grande es el precio del producto, ya ...

"Powerful Solution for Established Enterprise Customers"

What do you like best about Adobe Marketo Engage? Of the several marketing automation platforms I have used, Marketo had the most granular segmentation capabilities and the most advanced conditional branching for automated workflows, all of which enables excellent personalization. What do you dislike about Adobe Marketo Engage? At the time I used the product there was not the ability to pause email drip campaigns and resume them with leads starting at the same step automatically. Perhaps ...

"Complicated product"

What do you like best about Adobe Marketo Engage? This product has so many features, it is a full-time job to figure out how it works! What do you dislike about Adobe Marketo Engage? Because the program is so complex, it takes a really skilled administrator to implement for use. Unfortunately, my administrator lacked experience leading to some complications with our marketing program. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo's integration with ...

"Powerful Solution for Established Enterprise Customers"

What do you like best about Adobe Marketo Engage? Of the several marketing automation platforms I have used, Marketo had the most granular segmentation capabilities and the most advanced conditional branching for automated workflows, all of which enables excellent personalization. What do you dislike about Adobe Marketo Engage? At the time I used the product there was not the ability to pause email drip campaigns and resume them with leads starting at the same step automatically. Perhaps ...

"Automated marketing for midsize organizations"

What do you like best about Adobe Marketo Engage? If you are a growing business, then the use of Marketo is a definite must. The way that sales contacts are put into a pipeline for easy tracking will make it easy to focus on your product or service, not on how to get more buyers on the hook. The customer service Marketo has to offer is some of the best in the world. I have called with questions about how to onboard a client, how to sort contacts, how to update API settings for a custom ...

"the marketing of the future"

What do you like best about Adobe Marketo Engage? never the social marketing was as simple as marketo What do you dislike about Adobe Marketo Engage? the logo is not attractive and does not represent what marketo is Recommendations to others considering Adobe Marketo Engage: make your work easier What problems is Adobe Marketo Engage solving and how is that benefiting you? all problems now have solutions with marketo

"Not the best interface "

What do you like best about Adobe Marketo Engage? Honestly, the only thing I like is the side bar view of the email campaigns other than I don't like a whole lot about the interface or setup of the products. It was clearly designed by an engineer and a designer never touched it. What do you dislike about Adobe Marketo Engage? I really do not like the interface at all. It's really outdated and the setup is very confusing. I don't understand why things are where they are. We had to have a ...

"Marketing Automation with Marketo"

What do you like best about Adobe Marketo Engage? What I like best about Marketo is that you can make your marketing as simple or complex as you want to for your business needs. I also like that it is easy to navigate, and in the past few months, I've noticed improved experiences with Marketo customer service staff. What do you dislike about Adobe Marketo Engage? I dislike how long it takes to learn Marketo and all that you can do with it. To be fair, I came to Marketo from Pardot and when ...

"Lead automation made easy!"

What do you like best about Adobe Marketo Engage? Personally, I love the Marketo<>Salesforce integration. It helps get leads from our web to lead platform, clean it on Marketo with our in-house tool and then sync those into Salesforce. I like how I can setup multiple programs for different lead types and then run different kinds of flows on them. What do you dislike about Adobe Marketo Engage? The UI is a little too raw. I have used it for 3 years and not much has changed since. Marketo ...