Marketo Reviews in July 2026: User Ratings, Pros & Cons

"There Are Better Options Than Marketo"

What do you like best about Adobe Marketo Engage? - Being able to add any number of columns to a list view is helpful. - I'm sure my instance falls victim to a poor implementation, but I've heard Marketo has the ability to execute more complex programs What do you dislike about Adobe Marketo Engage? TL;DR: I previously used Pardot at a former employer, and I regret ever complaining about Pardot after I started using Marketo. - UX: just miserable. Many things are confusing and ...

"Marketo thoughts"

What do you like best about Adobe Marketo Engage? marketing automation tool that allows you to score leads based on their activity to determine how sales ready they are. The goal is that by collaborating with your sales and marketing teams, a value an be assigned to determine when a sales rep should pursue that lead What do you dislike about Adobe Marketo Engage? It takes significantly more time to understand and become highly knowledgeable about the platform. he most common complaint about ...

"Marketing automation software"

What do you like best about Adobe Marketo Engage? I like how you can send campaigns and lead management What do you dislike about Adobe Marketo Engage? Pricing for the features is a little steep. Recommendations to others considering Adobe Marketo Engage: Going with Adobe What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead generation, email campaigns

"Marketo does it all"

What do you like best about Adobe Marketo Engage? I love that Marketo has so many partners it integrates with so I don’t have to have all my martech tools separate What do you dislike about Adobe Marketo Engage? Rather expensive virtual training course for core concepts What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead scoring is helpful for our sales reps

"it was great"

What do you like best about Adobe Marketo Engage? other big companies like Glass Door and Curves use Marketo, so you know it is a trusted software. I helps you measure marketing tasks and workflows better than other systems I've used before. This especially helps when you are trying to grow your revenue quickly, as an entrepreneur What do you dislike about Adobe Marketo Engage? sometimes is can take a little bit to load (it could just be my browser). Otherwise, its good. Not much I dislike, ...

"Marketo is a great product!"

What do you like best about Adobe Marketo Engage? Improvements to My Organization Great ease of use creation for campaigns. It enables the use of template landing pages and emails to make it easy to create messages and landing pages What do you dislike about Adobe Marketo Engage? I found that the available analytics are sub-par. Recommendations to others considering Adobe Marketo Engage: Customer service is prompt, friendly, and generally helpful. What problems is Adobe Marketo Engage ...

"Simple to use product "

What do you like best about Adobe Marketo Engage? I like the user friendliness of this product. The platform is simple to use What do you dislike about Adobe Marketo Engage? It is sometimes too simple when it comes to creative What problems is Adobe Marketo Engage solving and how is that benefiting you? The ability to send out mass emails, and to target a specific audience

"Basic Market Intelligence"

What do you like best about Adobe Marketo Engage? The automation of Marketo makes it easy to streamline processes and content What do you dislike about Adobe Marketo Engage? Marketo has a basic interface and is not user friendly. It takes a lot of hours to become proficient at Marketo. Recommendations to others considering Adobe Marketo Engage: This platform has made significant improvements in the past and hopefully will continue to improve upon its content in the future! What problems is ...

"Our centralized campaign execution, lead management and reporting platform"

What do you like best about Adobe Marketo Engage? The shear power of the platform. "Out of the box", Marketo doesn't do a whole lot. It requires careful planning, design, customizing, configuring, etc. to reflect how your business is structured and operates. It took us over a year to fully deploy Marketo across our global organization. But now that it's aligned to how we go to Market (and how we report on our overall effectiveness), Marketo has become the core (and most powerful) Marketing ...

"Potente solución de Marketing integral"

What do you like best about Adobe Marketo Engage? Agiliza, controla y ayuda de manera sencilla con todas las acciones de marketing digital. Análisiza las actividades e interacciones de marketing online. What do you dislike about Adobe Marketo Engage? A veces, el enlace de la empresa con sus principales cuentas sociales se ralentiza. Recommendations to others considering Adobe Marketo Engage: Es la más functional del Mercado. What problems is Adobe Marketo Engage solving and how is that ...