Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Platform to integrate a lot of different marketing channels"

What do you like best about Adobe Marketo Engage? ability to connect social, adwords and email campaigns What do you dislike about Adobe Marketo Engage? learning curve; existing email metrics . What problems is Adobe Marketo Engage solving and how is that benefiting you? targeting email communications

"Inflexibility of company policies offsets the benefits of the tool"

What do you like best about Adobe Marketo Engage? The automation features are great as is the lead scoring part of the tool What do you dislike about Adobe Marketo Engage? There are many features that come with the tool that are overly complicated and I do not use them. In addition. These features are standard and thus I am getting very little value from the majority of my contract. I have talked to customer success about this multiple times, but they are unwilling to work with me. What ...

"Sad"

What do you like best about Adobe Marketo Engage? Yet to be discovered. System is unbelievably slow, navigation tree is awful, system is also very glitchy- sometimes does not save changes if you work quickly. What do you dislike about Adobe Marketo Engage? Just about everything. I came from Eloqua, I still prefer Eloqua. Recommendations to others considering Adobe Marketo Engage: Eloqua may be more expensive, but it is worth it. What problems is Adobe Marketo Engage solving and how is that ...

"The most powerful marketing automation platform on the market"

What do you like best about Adobe Marketo Engage? If you integrate with Salesforce, Marketo is by far the best solution. The integration is almost seamless and you can actually do more with your Salesforce solution by leveraging functionality in Marketo. What do you dislike about Adobe Marketo Engage? I don't love the pricing by the number of records in the database. This is standard for some of the other vendors as well but managing the data to stay within your database size limits can be ...

"Powerful, customizable tool"

What do you like best about Adobe Marketo Engage? Marketo's reporting functionality is very good compared to other software I have used. I love the ability to use webhooks and the number of integrations available. The campaigns are possible with the the "add choice" steps especially. What do you dislike about Adobe Marketo Engage? Clunky UI, can be very slow to load as well. Takes training to understand the system well. Recommendations to others considering Adobe Marketo Engage: It depends ...

"Sad"

What do you like best about Adobe Marketo Engage? Yet to be discovered. System is unbelievably slow, navigation tree is awful, system is also very glitchy- sometimes does not save changes if you work quickly. What do you dislike about Adobe Marketo Engage? Just about everything. I came from Eloqua, I still prefer Eloqua. Recommendations to others considering Adobe Marketo Engage: Eloqua may be more expensive, but it is worth it. What problems is Adobe Marketo Engage solving and how is that ...

"Powerful, customizable tool"

What do you like best about Adobe Marketo Engage? Marketo's reporting functionality is very good compared to other software I have used. I love the ability to use webhooks and the number of integrations available. The campaigns are possible with the the "add choice" steps especially. What do you dislike about Adobe Marketo Engage? Clunky UI, can be very slow to load as well. Takes training to understand the system well. Recommendations to others considering Adobe Marketo Engage: It depends ...

"Powerful System"

What do you like best about Adobe Marketo Engage? Ability to easily target specific groups and personalize experiences. What do you dislike about Adobe Marketo Engage? Takes a while to learn the jargon. Also the UI could be a little more modern, but even still they’re miles ahead of Salesforce. I’m also excited for their new look coming with Marketo Sky Recommendations to others considering Adobe Marketo Engage: Do it! What problems is Adobe Marketo Engage solving and how is that benefiting ...

"We used Marketo to help build our organization."

What do you like best about Adobe Marketo Engage? Very user friendly software that was easy to implement and utilize to grow our email newsletters and marketing. What do you dislike about Adobe Marketo Engage? We could not utilize Marketo with our member management website. What problems is Adobe Marketo Engage solving and how is that benefiting you? We solved communication issues with Marketo! We were able to relay info across different groups and teams and businesses!

"There Are Better Options Than Marketo"

What do you like best about Adobe Marketo Engage? - Being able to add any number of columns to a list view is helpful. - I'm sure my instance falls victim to a poor implementation, but I've heard Marketo has the ability to execute more complex programs What do you dislike about Adobe Marketo Engage? TL;DR: I previously used Pardot at a former employer, and I regret ever complaining about Pardot after I started using Marketo. - UX: just miserable. Many things are confusing and ...