Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Experience with Marketo"

What do you like best about Adobe Marketo Engage? Marketo is one of the more intuitive platforms (once you learn the basics) that allows you to quickly roll out landing pages and email campaigns. One you build out your instance, it has the functionality to score and track all lead behavior - which is essential to running a Marketing/Sales engine. What do you dislike about Adobe Marketo Engage? Unless you're already using one of their out-of-the-box integrated systems, the tool is extremely ...

"Marketo is not for the faint of heart"

What do you like best about Adobe Marketo Engage? When (and only when) it's working, Marketo is a very powerful tool that can run a lot of complex marketing automation functions. You can customize a lot of workflows that when they work, can feel like magic. What do you dislike about Adobe Marketo Engage? The product feels like it was built without any customers in mind. The UI is pretty outdated, the product stalls/errors out almost daily, basic functions are different across different ...

"Experience with Marketo"

What do you like best about Adobe Marketo Engage? Marketo is one of the more intuitive platforms (once you learn the basics) that allows you to quickly roll out landing pages and email campaigns. One you build out your instance, it has the functionality to score and track all lead behavior - which is essential to running a Marketing/Sales engine. What do you dislike about Adobe Marketo Engage? Unless you're already using one of their out-of-the-box integrated systems, the tool is extremely ...

"Marketo is not for the faint of heart"

What do you like best about Adobe Marketo Engage? When (and only when) it's working, Marketo is a very powerful tool that can run a lot of complex marketing automation functions. You can customize a lot of workflows that when they work, can feel like magic. What do you dislike about Adobe Marketo Engage? The product feels like it was built without any customers in mind. The UI is pretty outdated, the product stalls/errors out almost daily, basic functions are different across different ...

"Marketo is the best lead integration platform!"

What do you like best about Adobe Marketo Engage? I love all of the smart list and campaign options available in Marketo. The instant updates, the easy storage and reporting. Everything I need is right there. What do you dislike about Adobe Marketo Engage? I'm not a fan of all of the folders and unique terminology. It's hard to remember which list is where. What problems is Adobe Marketo Engage solving and how is that benefiting you? We were looking for a tool that could provide lead ...

"So far so good"

What do you like best about Adobe Marketo Engage? Setting up programs with the help of Marketo's professional services has been easier than expected. Some of the structural things felt most complicated but with the help of our professional services person, we feel more at ease getting our first programs set up. What do you dislike about Adobe Marketo Engage? The edit environment - this is not as intuitive as I expected. Coming from Constant Contact where you can upload, crop and resize an ...

"Inflexibility of company policies offsets the benefits of the tool"

What do you like best about Adobe Marketo Engage? The automation features are great as is the lead scoring part of the tool What do you dislike about Adobe Marketo Engage? There are many features that come with the tool that are overly complicated and I do not use them. In addition. These features are standard and thus I am getting very little value from the majority of my contract. I have talked to customer success about this multiple times, but they are unwilling to work with me. What ...

"Too powerful for novice companies"

What do you like best about Adobe Marketo Engage? Easier list creation than salesforce itself. Allows for some powerful functionality. This is a tool that I've used at larger companies with experienced teams and it is absolutely the best overall in terms of functionality. The sync with Salesforce is very smooth. What do you dislike about Adobe Marketo Engage? Feature overload - a small marketing team with no experience in Market cannot possibly implement enough of what the system offers to ...

"Great product, bad customer experience"

What do you like best about Adobe Marketo Engage? Product is great, you can pretty much do anything a Marketer would need to do. What do you dislike about Adobe Marketo Engage? Customer support and account managerment are terrible. It took over a 7 months to get a case solved because Marketo was just not responding to it. After admitting fault Marketo agreed to reimburse one month of service and 4 months later they backed out. Marketo doesn't care about their customers as their retention ...

"Great product, bad customer experience"

What do you like best about Adobe Marketo Engage? Product is great, you can pretty much do anything a Marketer would need to do. What do you dislike about Adobe Marketo Engage? Customer support and account managerment are terrible. It took over a 7 months to get a case solved because Marketo was just not responding to it. After admitting fault Marketo agreed to reimburse one month of service and 4 months later they backed out. Marketo doesn't care about their customers as their retention ...