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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Are you using Marketo?

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 821-830 out of 2430

MF

Mark F

09/12/18

4.5 out of 5

"Marketo is a fantastic product."

What do you like best about Adobe Marketo Engage? Productivity is really key, simply couldn't support our marketing operation without it. New features such as the Marketo Sky UI will make a big difference. Generally very simple to learn and use, plus in recent years Marketo are really rounding out the product with development (faster platform) and acquisition (e.g. bizible) What do you dislike about Adobe Marketo Engage? I love the power of the reporting, but despite recent improvements ...

Read more

MF

Mark F

09/12/18

4.5 out of 5

"Marketo is a fantastic product."

What do you like best about Adobe Marketo Engage? Productivity is really key, simply couldn't support our marketing operation without it. New features such as the Marketo Sky UI will make a big difference. Generally very simple to learn and use, plus in recent years Marketo are really rounding out the product with development (faster platform) and acquisition (e.g. bizible) What do you dislike about Adobe Marketo Engage? I love the power of the reporting, but despite recent improvements ...

Read more

AU

Anonymous User

09/07/18

4.5 out of 5

"Marketo - Helping in taking Marketing automation to new level"

What do you like best about Adobe Marketo Engage? Its been 4 years I am using the Marketo and it has the best UI to intract with in comperision of other automation tools. We have setup the Forms, Landing pages, Email, Third party integration, nurtures, SFDC Sync and all, which all are easy to setup with the Help of Marketo. What do you dislike about Adobe Marketo Engage? I have faced one scenario where I was unable to setup the Capacity for the form. And for setting up JS as well we ...

Read more

AU

Anonymous User

09/07/18

4.5 out of 5

"Marketo - Helping in taking Marketing automation to new level"

What do you like best about Adobe Marketo Engage? Its been 4 years I am using the Marketo and it has the best UI to intract with in comperision of other automation tools. We have setup the Forms, Landing pages, Email, Third party integration, nurtures, SFDC Sync and all, which all are easy to setup with the Help of Marketo. What do you dislike about Adobe Marketo Engage? I have faced one scenario where I was unable to setup the Capacity for the form. And for setting up JS as well we ...

Read more

AK

arunkumar k

09/06/18

3.5 out of 5

"Marketo for Media groups"

What do you like best about Adobe Marketo Engage? Marketo does a very good job in terms of Media groups marketing, being a social media person who does videos for youtube, Me and my brother needed some kind of marketing, these people come in handy to help with marketing and other businees analytics for our channel, the stats they provide and they ways and techniques used to analyze and improve our business were great. we could almost gain a whole 7% in the ratings and views on our channel. ...

Read more

AK

arunkumar k

09/06/18

3.5 out of 5

"Marketo for Media groups"

What do you like best about Adobe Marketo Engage? Marketo does a very good job in terms of Media groups marketing, being a social media person who does videos for youtube, Me and my brother needed some kind of marketing, these people come in handy to help with marketing and other businees analytics for our channel, the stats they provide and they ways and techniques used to analyze and improve our business were great. we could almost gain a whole 7% in the ratings and views on our channel. ...

Read more

KW

Kristina W

08/30/18

5 out of 5

"User-friendly automation software"

What do you like best about Adobe Marketo Engage? intuitive interface that's easy to navigate and build what you need What do you dislike about Adobe Marketo Engage? When you get deeper into the software, there are limitations with what you can and cannot build; not much flexibility when it comes to global automation programs (i.e., writing proper interesting moments at a global level that's usable for sales) What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead ...

Read more

AU

Anonymous User

08/28/18

3.5 out of 5

"Marketo is Multifaceted but difficult to use"

What do you like best about Adobe Marketo Engage? Driving campaigns like drip/nurture based on title, company. What do you dislike about Adobe Marketo Engage? It takes a long time to learn how to use Marketo. We have not fully implemented because of staffing issues. Recommendations to others considering Adobe Marketo Engage: Yes I would recommend, with a caveat that they take full advantage of all training What problems is Adobe Marketo Engage solving and how is that benefiting you? Being ...

Read more

AU

Anonymous User

08/28/18

3.5 out of 5

"Marketo is Multifaceted but difficult to use"

What do you like best about Adobe Marketo Engage? Driving campaigns like drip/nurture based on title, company. What do you dislike about Adobe Marketo Engage? It takes a long time to learn how to use Marketo. We have not fully implemented because of staffing issues. Recommendations to others considering Adobe Marketo Engage: Yes I would recommend, with a caveat that they take full advantage of all training What problems is Adobe Marketo Engage solving and how is that benefiting you? Being ...

Read more

AU

Anonymous User

08/28/18

3 out of 5

"Does what it needs to, but still has a lot of room to improve"

What do you like best about Adobe Marketo Engage? Setting up basic automation, whether it's triggering scoring or emails through activities, works sufficiently. However, the key word here is "basic." What do you dislike about Adobe Marketo Engage? There's a bit of feature bloat that seems to have led to half-baked features that lack functionality. For example, I would love to use the nurture program type for our nurture streams, but I'm limited to sending emails once a week on a specific ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].