Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Powerful tool but with very poor usabiliyy"

What do you like best about Adobe Marketo Engage? Marketo offers a robust solution to integrate with different marketing services and to automate a lot of tasks. What do you dislike about Adobe Marketo Engage? The interface looks terrible and seems like have never been updated since it was launched. Recommendations to others considering Adobe Marketo Engage: I'd only recommend Marketo if you are using a lot of integrations with different services. Otherwise I'd pick other solutions that are ...

"Powerful tool but with very poor usabiliyy"

What do you like best about Adobe Marketo Engage? Marketo offers a robust solution to integrate with different marketing services and to automate a lot of tasks. What do you dislike about Adobe Marketo Engage? The interface looks terrible and seems like have never been updated since it was launched. Recommendations to others considering Adobe Marketo Engage: I'd only recommend Marketo if you are using a lot of integrations with different services. Otherwise I'd pick other solutions that are ...

"Powerul Marketing Automation"

What do you like best about Adobe Marketo Engage? Marketo provides a platform to be creative with marketing automation. You dream it, they can do it. What do you dislike about Adobe Marketo Engage? Inability to clone from one workspace to another. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo boosts productivity and efficiency by eliminating repetitive tasks.

"Excellent marketing automation software"

What do you like best about Adobe Marketo Engage? Marketo excels in email delivery to for large sends. In addition, Marketo has integrated tags for tracking user behavior across websites. Also, Marketo allows you to easily setup lead generation forms that are tied directly with the Marketo email list. What do you dislike about Adobe Marketo Engage? There is a learning curve for setting up email sends. Also, the integrated landing page functionality is not very user friendly. The interface ...

"Excellent marketing automation software"

What do you like best about Adobe Marketo Engage? Marketo excels in email delivery to for large sends. In addition, Marketo has integrated tags for tracking user behavior across websites. Also, Marketo allows you to easily setup lead generation forms that are tied directly with the Marketo email list. What do you dislike about Adobe Marketo Engage? There is a learning curve for setting up email sends. Also, the integrated landing page functionality is not very user friendly. The interface ...

"Best Tool For Demand Gen"

What do you like best about Adobe Marketo Engage? Marketo helps at each stage of the purchasing funnel. Email automation helps generate new business, lead scoring means better quality leads, and finally analytics helps with reporting purposes. What do you dislike about Adobe Marketo Engage? Lots of unused features makes this software a bit bloated. Can be slimmed down to it's most lean features, which, unfortunately, are in different price tiers What problems is Adobe Marketo Engage solving ...

"Great for lead scoring"

What do you like best about Adobe Marketo Engage? Helps us determine when a lead is ready to be sent over to the sales team. Great out of the box web integrations. What do you dislike about Adobe Marketo Engage? Difficult to deploy landing pages through two click process. Need a more intuitive way to work with templates for more technical people. What problems is Adobe Marketo Engage solving and how is that benefiting you? Creating lead scoring models between sales and marketing.

"Powerful but Only if You Know How to Use it"

What do you like best about Adobe Marketo Engage? I like that Marketo is reliable. Once you set it up, you're good to go (as long as you continue to tailor the system to your timelines and what you need) What do you dislike about Adobe Marketo Engage? If you're coming into marketing automation and Marketo is your first tool, it's extremely hard to use. It's not obvious what needs to be in place to make sure you're running correctly and unless you're constantly checking in Salesforce, you ...

"Marketo does my work for me!"

What do you like best about Adobe Marketo Engage? Marketo helped me bring a decent amount of leads which was very helpful. It was awesome knowing that some of the leads coming in were already highly qualified and some of our work was already done when we received leads from our Marketo campaigns. What do you dislike about Adobe Marketo Engage? There was nothing i disliked, I was able to do everything i signed up for. What problems is Adobe Marketo Engage solving and how is that benefiting ...

"Works better for B2B than B2C"

What do you like best about Adobe Marketo Engage? Powerful automation features make scaling marketing programs easier. Lead capture is powerful and gets detailed information. By default, Marketo captures a ton of fields out of the box. Room for custom integration as well. What do you dislike about Adobe Marketo Engage? Marketo works better for B2B. One of my old companies used Marketo, and it works better with fewer leads. Hard to do nurture at scale with this product, and reporting is ...