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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 781-790 out of 2430

AU

Anonymous User

10/29/18

5 out of 5

"Marketing Automation at its finest"

What do you like best about Adobe Marketo Engage? Marketo is a beast, if you can think of it you can do it. The nurture/drip programs and the ability to amend your marketing channels allows for you to have a truly customizable platform. What do you dislike about Adobe Marketo Engage? There is a large up ramp to learning the product. You will need some time for on boarding or training. Recommendations to others considering Adobe Marketo Engage: Do your research, Marketo needs a champion and ...

Read more

AA

Ayushi A

10/27/18

4 out of 5

"Best to buy"

What do you like best about Adobe Marketo Engage? It provides software for a large no. of industries, providing various marketing techniques. What do you dislike about Adobe Marketo Engage? Nothing much to dislike about this product, but it is bit expensive. What problems is Adobe Marketo Engage solving and how is that benefiting you? I have bought its healthcare software and is using to connect my product to the market.

AA

Ayushi A

10/27/18

4 out of 5

"Best to buy"

What do you like best about Adobe Marketo Engage? It provides software for a large no. of industries, providing various marketing techniques. What do you dislike about Adobe Marketo Engage? Nothing much to dislike about this product, but it is bit expensive. What problems is Adobe Marketo Engage solving and how is that benefiting you? I have bought its healthcare software and is using to connect my product to the market.

KS

Kunal S

10/24/18

4.5 out of 5

"Great tool- excellent email campaign data and automation"

What do you like best about Adobe Marketo Engage? Great tool to monitor email campaign performance and form submission What do you dislike about Adobe Marketo Engage? Difficulty managing API calls if integrated with BI tools...we went over our calls in one day Recommendations to others considering Adobe Marketo Engage: This tools works great for e-mail marketing performance tracking What problems is Adobe Marketo Engage solving and how is that benefiting you? E-Maail performance, Form ...

Read more

AU

Anonymous User

10/24/18

3 out of 5

"A lot of functionality but very annoying to use"

What do you like best about Adobe Marketo Engage? You can customize a lot and integrate the tool really well with a lot of things. What do you dislike about Adobe Marketo Engage? It has a very outdated interface, the web app is a pain to use because it takes a long time to load anything. The platform is not the easiest to learn how to use, everything can be pretty cumbersome. What problems is Adobe Marketo Engage solving and how is that benefiting you? Automated email communications and ...

Read more

AU

Anonymous User

10/24/18

4 out of 5

"One stop shop for all CRM and marketing needs."

What do you like best about Adobe Marketo Engage? Professional and clean looking email templates with the ability to customize as needed. Separating and qualifying different leads is easy to setup and creates real actionable data. It's a one stop shop for all CRM and marketing needs. What do you dislike about Adobe Marketo Engage? Not as much customization as other platforms, but it's not necessary unless you need it What problems is Adobe Marketo Engage solving and how is that benefiting ...

Read more

AU

Anonymous User

10/24/18

4 out of 5

"One stop shop for all CRM and marketing needs."

What do you like best about Adobe Marketo Engage? Professional and clean looking email templates with the ability to customize as needed. Separating and qualifying different leads is easy to setup and creates real actionable data. It's a one stop shop for all CRM and marketing needs. What do you dislike about Adobe Marketo Engage? Not as much customization as other platforms, but it's not necessary unless you need it What problems is Adobe Marketo Engage solving and how is that benefiting ...

Read more

KS

Kunal S

10/24/18

4.5 out of 5

"Great tool- excellent email campaign data and automation"

What do you like best about Adobe Marketo Engage? Great tool to monitor email campaign performance and form submission What do you dislike about Adobe Marketo Engage? Difficulty managing API calls if integrated with BI tools...we went over our calls in one day Recommendations to others considering Adobe Marketo Engage: This tools works great for e-mail marketing performance tracking What problems is Adobe Marketo Engage solving and how is that benefiting you? E-Maail performance, Form ...

Read more

SF

Sonni F

10/24/18

5 out of 5

"Marketo review"

What do you like best about Adobe Marketo Engage? Marketo has been such an amazing integration playing a critical role in creating a cohesive environment between all our applications. It's been amazing to see the growth we've been able to accomplish with Marketo. What do you dislike about Adobe Marketo Engage? It was a overwhelming experience when on boarding with Marketo. There are so many different angles to create your growth strategies. My advice, pick one and stick with it! What ...

Read more

AM

Andrew M

10/19/18

3.5 out of 5

"Powerful, but complicated"

What do you like best about Adobe Marketo Engage? Marketo can do practically anything. Once you're past the learning curve, the product is exceptionally powerful, and can solve a whole spectrum of marketing challenges. What do you dislike about Adobe Marketo Engage? The product is overtly complex, and in no way intuitive. Processes that should be straightforward are baffling at times. Lead attribution functions such as google adwords integration could be more fleshed out. Recommendations to ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].