Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Best Marketing Automation Software"

What do you like best about Adobe Marketo Engage? - Marketo user culture - Expansive list of features and capabilities - Ability to perform simple or complex tasks - Integration with multiple other vendors What do you dislike about Adobe Marketo Engage? Onboarding can be difficult as this product is extremely complex Recommendations to others considering Adobe Marketo Engage: Once you use Marketo for email marketing / marketing automation, you won't want to switch to anything else. What ...

"Robust, but not the most user friendly"

What do you like best about Adobe Marketo Engage? There's a ton of stuff you can do within the platform and the reporting is top notch. What do you dislike about Adobe Marketo Engage? Some of the usability features are pretty weak. Feels like jumping through multiple hoops to do a simple task. Recommendations to others considering Adobe Marketo Engage: Take all the training you can. What problems is Adobe Marketo Engage solving and how is that benefiting you? Ease of reporting and ease of ...

"Robust, but not the most user friendly"

What do you like best about Adobe Marketo Engage? There's a ton of stuff you can do within the platform and the reporting is top notch. What do you dislike about Adobe Marketo Engage? Some of the usability features are pretty weak. Feels like jumping through multiple hoops to do a simple task. Recommendations to others considering Adobe Marketo Engage: Take all the training you can. What problems is Adobe Marketo Engage solving and how is that benefiting you? Ease of reporting and ease of ...

"Organize your marketing programs easily"

What do you like best about Adobe Marketo Engage? When you copy a program or campaign, it updates all of the relative paths pointing to that specific program. This is HUGE and not every software will do this for you. Makes creating like campaigns a breeze! What do you dislike about Adobe Marketo Engage? Outdated interface makes the tool look clunky. It's powerful under the hood, but needs some real UX design work. What problems is Adobe Marketo Engage solving and how is that benefiting ...

"Organize your marketing programs easily"

What do you like best about Adobe Marketo Engage? When you copy a program or campaign, it updates all of the relative paths pointing to that specific program. This is HUGE and not every software will do this for you. Makes creating like campaigns a breeze! What do you dislike about Adobe Marketo Engage? Outdated interface makes the tool look clunky. It's powerful under the hood, but needs some real UX design work. What problems is Adobe Marketo Engage solving and how is that benefiting ...

"High quality platform but you get out what you put in"

What do you like best about Adobe Marketo Engage? Marketo is endlessly customisable, and if you have the know how you can build incredibly complex workflows and automation. Full integration with leading CRM platforms takes the hassle out of integration, and the range of features is growing with every release. If you are willing to invest the time to learn and experiment with the platform, you will get a huge amount of value from it. If you are not, you simply won't. The underlying platform ...

"Great Marketing Software - For Small to Large Teams"

What do you like best about Adobe Marketo Engage? Marketo is an amazing platform that allows for a lot of variability in their many features. Being able to sync almost real-time with Salesforce means accurate data between platforms to build trust. Definitely get the launch pack with this product, great for getting it set up if you're new. What do you dislike about Adobe Marketo Engage? Sometimes easy is not always the ideal thing. Using Marketo It is easy to forget things that could be very ...

"Powerful marketing tool for businesses"

What do you like best about Adobe Marketo Engage? Marketo helps you separate your audience in a very granular way with the many tools and filters it offers. The tool is extremely powerful, which is very useful for us, and we receive wonderful service from them. What do you dislike about Adobe Marketo Engage? It has a steep learning curve for the software, and if you aren't very tech-savy, it's even more difficult. It also annoys me that I can only have it open in one tab, or else it logs me ...

"Very Innovative and effective"

What do you like best about Adobe Marketo Engage? Easy to use Salesforce integration. This system is great and flexible marketing system. It integrates very well with SFDC and a number of Martech solutions. It creates automated marketing campaigns with full analytics. I highly recommend Marketo for any of these scenarios and day to day marketing operations What do you dislike about Adobe Marketo Engage? Marketo can run a slow across the organization. The customer service is hard to reach ...

"Most potential, market leader, but recently buggy"

What do you like best about Adobe Marketo Engage? Marketo is the most comprehensive and enterprise-friendly tool on the market. What do you dislike about Adobe Marketo Engage? Over the last 18 months, the product has had more bugs and P1 failures than I have become accustomed to. 2018 has been an improvement over 2017 though, which means things are moving in the right direction. Recommendations to others considering Adobe Marketo Engage: Marketo comes with it's fair share of bugs like every ...