Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Marketo Past Use"

What do you like best about Adobe Marketo Engage? Landing page build, customization of access What do you dislike about Adobe Marketo Engage? Not enough personalization capabilities. Isn't as user friendly as other tools. Recommendations to others considering Adobe Marketo Engage: Add more user friendly options. Have one click options in email/landing page builds. Sequencing should be easier as well. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing ...

"One of the leaders in marketing automation"

What do you like best about Adobe Marketo Engage? I love the set up, it's so easy for a non technical person to build out the necessary automation tasks. Anything and everything can be automated, and the work flows are almost endless. The integrations into Salesforce and other tools is a great as well. It's so nice when systems work and talk together seamlessly. What do you dislike about Adobe Marketo Engage? There is so much you can do with the software, it can be overwhelming and take a ...

"Not user friendly, need extensive training and skills to use"

What do you like best about Adobe Marketo Engage? Marketo really sold us on all the different things we could do to market to our audiences. Email campaigns, text campaigns, Facebook integration, drip campaigns, etc. There is a lot. For an organization with specialists in every area i.e. development, design, content, etc. this should work well. What do you dislike about Adobe Marketo Engage? Marketo really sold us on all the different things we could do to market to our audiences. Email ...

"Marketo Past Use"

What do you like best about Adobe Marketo Engage? Landing page build, customization of access What do you dislike about Adobe Marketo Engage? Not enough personalization capabilities. Isn't as user friendly as other tools. Recommendations to others considering Adobe Marketo Engage: Add more user friendly options. Have one click options in email/landing page builds. Sequencing should be easier as well. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing ...

"One of the leaders in marketing automation"

What do you like best about Adobe Marketo Engage? I love the set up, it's so easy for a non technical person to build out the necessary automation tasks. Anything and everything can be automated, and the work flows are almost endless. The integrations into Salesforce and other tools is a great as well. It's so nice when systems work and talk together seamlessly. What do you dislike about Adobe Marketo Engage? There is so much you can do with the software, it can be overwhelming and take a ...

"Marketo Review"

What do you like best about Adobe Marketo Engage? My favourite thing about Marketo is the ability to create templated program structures for cloning. This helps speed up program creation in the future, and ensure program consistency. You can also do a lot with the API, and there are a number of tools that you can integrate into the solution. What do you dislike about Adobe Marketo Engage? Marketo is a very robust platform, and there isn't much I dislike. There can be a bit of a learning ...

"Marketo Review"

What do you like best about Adobe Marketo Engage? My favourite thing about Marketo is the ability to create templated program structures for cloning. This helps speed up program creation in the future, and ensure program consistency. You can also do a lot with the API, and there are a number of tools that you can integrate into the solution. What do you dislike about Adobe Marketo Engage? Marketo is a very robust platform, and there isn't much I dislike. There can be a bit of a learning ...

"Best tool for B22 Marketing Automation"

What do you like best about Adobe Marketo Engage? You can build complex programs and nurturing models with Marketo. Lead Scoring model is flexible and can be customised easily. Good customer support. What do you dislike about Adobe Marketo Engage? Native connector between Marketo and Microsoft Dynamics is not up to date and has limitations. UI is outdated (new one is coming though). Recommendations to others considering Adobe Marketo Engage: Pretty steep learning curve What problems is ...

"Best tool for B22 Marketing Automation"

What do you like best about Adobe Marketo Engage? You can build complex programs and nurturing models with Marketo. Lead Scoring model is flexible and can be customised easily. Good customer support. What do you dislike about Adobe Marketo Engage? Native connector between Marketo and Microsoft Dynamics is not up to date and has limitations. UI is outdated (new one is coming though). Recommendations to others considering Adobe Marketo Engage: Pretty steep learning curve What problems is ...

"robust but maybe too much so"

What do you like best about Adobe Marketo Engage? Most recently, it's integration with social media platforms and lead cards have been helpful. What do you dislike about Adobe Marketo Engage? For someone who is generally pretty good with new technology, there is a big learning curve with Marketo. Recommendations to others considering Adobe Marketo Engage: Make sure this program is right for you. While it is very robust you might be able to use a less daunting program. Making the for an ...