Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Great software, dated UI"

What do you like best about Adobe Marketo Engage? I like how easy it is to build campaigns and lists What do you dislike about Adobe Marketo Engage? I wish the UI was more “2018”. I love the features it has, just wish it looked like software that is new and fresh What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing to the right crowd. We’re also using it for mass email. Something we’ve realized is how many subscribers we have that don’t interact with us, ...

"Okay Tool"

What do you like best about Adobe Marketo Engage? Gives good insight for marketers, and for engaging with customers What do you dislike about Adobe Marketo Engage? Could be more user friendly, and doesn't keep up with some competitors What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing analytics and automation

"Marketo"

What do you like best about Adobe Marketo Engage? I love that this helps me with advertising What do you dislike about Adobe Marketo Engage? I dislike that it doesn't have any easier made options What problems is Adobe Marketo Engage solving and how is that benefiting you? Creating proper advertisements for customers from my company.

"Marketo is the top tier Marketing Automation Software Available!"

What do you like best about Adobe Marketo Engage? Phenomenally easy to set up and implement for my team! Great functionality for campaigns, allowing you to segment your audience easily and smoothly. Allows you to track a lead through the entire lifecycle is a breeze with Marketo! Allows us to see what works and doesn't work so we can make the best out of our marketing budget. What do you dislike about Adobe Marketo Engage? I generally like every part of this software but find it can be a ...

"Improve Sales qualified leads with Marketo"

What do you like best about Adobe Marketo Engage? Kind of engagement/nurture programs can be set here, and if you want more customization it has the flexibility to do that. Ease to make lead scoring model Ease to make additional fields and mapping the same with CRM, very easy to set-up Build customize lead lifecycle models to suit business requirements What do you dislike about Adobe Marketo Engage? Would love to see more analytics and combination of reports Predictive lead ...

"Improve Sales qualified leads with Marketo"

What do you like best about Adobe Marketo Engage? Kind of engagement/nurture programs can be set here, and if you want more customization it has the flexibility to do that. Ease to make lead scoring model Ease to make additional fields and mapping the same with CRM, very easy to set-up Build customize lead lifecycle models to suit business requirements What do you dislike about Adobe Marketo Engage? Would love to see more analytics and combination of reports Predictive lead ...

"Marketo Leads the Charge as Marketing Automation Transforms Business Results "

What do you like best about Adobe Marketo Engage? -Partnerships: Google, Bizible, GoToWebinar, Data Augmentation Tools, etc. -Ease of use of User Interface: almost no coding needed. Understanding of HTML helpful but not needed. -Analytics tools and ease of use to compare against SFDC reporting or Business Intelligence/Tableau tools. -The Marketo Community! Amazing resources that are always available to answer your most challenging questions: Marketo Technical Support via tickets direct to ...

"Marketo Software Review"

What do you like best about Adobe Marketo Engage? It is highly intuitive to use and learn as the learning curve for my team for very steep and fast. One of the best features is their ability to edit emails using their free email templates. Another great feature is their audience segmentation which we used a lot to understand who to target and measure the responses. What do you dislike about Adobe Marketo Engage? Their landing page editor is not very robust which has led us to use third ...

"The #1 Solution in Today's Marketing Industry"

What do you like best about Adobe Marketo Engage? Marketo will remain a relevant tool for decades to come because of its ability to be applied to so many different business models. So often you find tools that are siloed and have severe limitations. Marketo is the opposite. It is a standout top performer with respect to integrations, robustness, scalability, and user interface. It is solving some of the world's most complex problems today by combining sophisticated technology and effective ...

"Do not use Marketo if you are B2C"

What do you like best about Adobe Marketo Engage? Honestly, there was nothing I enjoyed about Marketo. What do you dislike about Adobe Marketo Engage? Where do I begin? The customer service is like shouting into a wind tunnel; the interface is terrible; and it's not built for a B2C customer (the focus is on B2B). Recommendations to others considering Adobe Marketo Engage: If you are B2C, do not use this company. What problems is Adobe Marketo Engage solving and how is that benefiting ...