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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 741-750 out of 2430

AU

Anonymous User

01/03/19

3.5 out of 5

"Good but expensive product"

What do you like best about Adobe Marketo Engage? The ability to make emails that are full of movement, countdown clocks, and animation. As long as you create the right template the options are endless. What do you dislike about Adobe Marketo Engage? The cost. It kept going up the more people I wanted to email. and not a little, huge price increases, really difficult to afford if not a rich business What problems is Adobe Marketo Engage solving and how is that benefiting you? Wanted ...

Read more

AU

Anonymous User

01/03/19

0.5 out of 5

"Not user friendly for your average marketer. Developers may think it's user friendly."

What do you like best about Adobe Marketo Engage? You can do a lot once you figure out how to do it. What do you dislike about Adobe Marketo Engage? It's hard to do simple tasks, and nearly impossible to set things up that are more complicated. Recommendations to others considering Adobe Marketo Engage: While they were bought by Adobe, it's going to require a full-blown re-haul to be able to make it as user friendly as its competitors. Also, many things included in similar marketing ...

Read more

TB

Tom B

01/02/19

3.5 out of 5

"Powerful features but in need of a face lift"

What do you like best about Adobe Marketo Engage? Smart lists and smart campaigns. The ability to automate email nurture campaigns. What do you dislike about Adobe Marketo Engage? The user interface needs a face lift. It's also quite slow! What problems is Adobe Marketo Engage solving and how is that benefiting you? It enables us to be GDPR compliant, and allows us to manage large amounts of data and syncronise our marketing efforts.

AU

Anonymous User

01/02/19

4 out of 5

"Marketo top notch Marketing Automation"

What do you like best about Adobe Marketo Engage? Has a lot of partnerships such as google and Bizible. Very easy to use and very good for marketing automation What do you dislike about Adobe Marketo Engage? Sometimes the marketing software is kind of slow but overall really good!@ Recommendations to others considering Adobe Marketo Engage: great marketing tool What problems is Adobe Marketo Engage solving and how is that benefiting you? This helps around the business in the marketing needs

YM

Yamina M

01/01/19

4 out of 5

"Amazing design and content!"

What do you like best about Adobe Marketo Engage? Its joining with Salesforce and the power it needs to run endless projects and support streams is extraordinary. Planning the messages in the interface and after that setting the group of onlookers straightforwardly after is decent. What do you dislike about Adobe Marketo Engage? The stacking time on it is in some cases quite absurd, and there are a ton of zones that the plan of the real programming could look much better and be increasingly ...

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AU

Anonymous User

12/31/18

3.5 out of 5

"Marketo - Sufficient"

What do you like best about Adobe Marketo Engage? This software does what is supposed to do - Marketing Automation for enterprise companies. What do you dislike about Adobe Marketo Engage? Upgrades and improvements are slow - new features are constantly getting pushed out to later dates. And, when new features end up rolling out, they're usually half-baked products. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing Automation, Email Marketing

JS

Jared S

12/26/18

4.5 out of 5

"Easy to learn"

What do you like best about Adobe Marketo Engage? Marketo was extremely easy to learn and user friendly. Paired seamlessly with Salesforce so segmenting leads for sends was extremely easy as was setting up drip campaigns. Lots of good email templates come with the program. Also loved the lead scoring functionality and ability to create forms to use on our website. What do you dislike about Adobe Marketo Engage? Not really anything. Program could sometimes bog down and make it slow. Other ...

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AU

Anonymous User

12/24/18

3.5 out of 5

"Marketo automates email marketing"

What do you like best about Adobe Marketo Engage? easy to use, what you see is what you get interface, ability to do mail merge, ability to do a/b test What do you dislike about Adobe Marketo Engage? slow sometimes and smart list count takes too long to compute Recommendations to others considering Adobe Marketo Engage: be patient while it loads What problems is Adobe Marketo Engage solving and how is that benefiting you? email marketing automation - yes, Marketo has done a great job in ...

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NW

Nicole W

12/15/18

3.5 out of 5

"Review of marketo"

What do you like best about Adobe Marketo Engage? Its very easy to use and also easy to teach others. What do you dislike about Adobe Marketo Engage? I did not dislike anything about the marketo program. What problems is Adobe Marketo Engage solving and how is that benefiting you? The business problems Ive solved are better ways to get the word out there.

DC

Dylan C

12/14/18

4 out of 5

"Great/intuitive automation software, but hard to use"

What do you like best about Adobe Marketo Engage? The ability to create multiple assets within the systems such as landing pages, forms, email marketing campaigns including drips. Within each of those, you are able to get powerful insights back. What do you dislike about Adobe Marketo Engage? The support is difficult and can be hard to reach. If you do reach them, you either have to wait for a video conference to get in depth help. Also, they can't get into your instance to help. What ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].