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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Are you using Marketo?

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 721-730 out of 2430

AU

Anonymous User

02/03/19

3 out of 5

"Marketing Made a little Simpler.. kind of"

What do you like best about Adobe Marketo Engage? I like the fact that once you understand the interface, it can be very useful in terms of defining your target markets and learning exactly who your audience is. In addition, once properly trained it's easy to produce marketing campaigns in a breeze! What do you dislike about Adobe Marketo Engage? I don't like the fact that the software is a bit pricy. Also, for the price that it is It shouldn't freeze up or move slowly (like it has a ...

Read more

AU

Anonymous User

02/01/19

4 out of 5

"Marketo the all in one marketing tool available "

What do you like best about Adobe Marketo Engage? The detailed analytical insight for different industries focused on account-based marketing using different platforms. What do you dislike about Adobe Marketo Engage? Could be better in terms of workflow and hows we can integrate with different marketing and crm platforms Recommendations to others considering Adobe Marketo Engage: All in one marketing tool What problems is Adobe Marketo Engage solving and how is that benefiting ...

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AU

Anonymous User

01/30/19

4 out of 5

"digital finest"

What do you like best about Adobe Marketo Engage? I love that marketo helps me create my digital marketing campiagns. Makes things a lot easier! What do you dislike about Adobe Marketo Engage? No dislikes about this service. Its very beneficial to my office What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo helps me in an area that Im not the strongest (Digital)

AU

Anonymous User

01/30/19

2.5 out of 5

"Not Very User Friendly"

What do you like best about Adobe Marketo Engage? I like that Marketo has easy to create A/B tests in email programs. What do you dislike about Adobe Marketo Engage? Marketo is not the easiest to figure out, and can be very confusing. What problems is Adobe Marketo Engage solving and how is that benefiting you? We use Marketo to send email programs and cadences. The benefit is the ability to set up cadences and nurture programs that are automated.

JS

Jake S

01/26/19

4.5 out of 5

"Excellent marketing tool"

What do you like best about Adobe Marketo Engage? When I discovered Marketo, I realized that it is a great marketing tool that includes an easy and quick management of campaigns through email, mobile, social networks. In addition, all this can be configured and managed very easily from your tool. What do you dislike about Adobe Marketo Engage? They could implement even more marketing tools, to be able to make even more effective campaigns, but in the rest of things I have no ...

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JL

Janet L

01/23/19

2 out of 5

"Average"

What do you like best about Adobe Marketo Engage? I liked how simple it was to build email campaigns What do you dislike about Adobe Marketo Engage? The UX was extremely basic. Almost like a level up from Sitecore. What problems is Adobe Marketo Engage solving and how is that benefiting you? Email marketing mainly

AU

Anonymous User

01/22/19

3.5 out of 5

"A powerful - yet complex tool - for marketers"

What do you like best about Adobe Marketo Engage? Marketo is probably the most powerful marketing automation tool out there for marketers. It has deep automation capabilities, and plays well with Salesforce. Once you get the hang of the tool, it's pretty easy to navigate, and having 'Marketo user' on your resume is a good resume builder. What do you dislike about Adobe Marketo Engage? Everyone probably knows the ramp-up time for Marketo can be extensive. It's a very dense, heavy platform, ...

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NG

Nestor G

01/22/19

4.5 out of 5

"One of the best email marketing platform."

What do you like best about Adobe Marketo Engage? It has integrated applications with freatures that allow you to do social marketing, analysis, sales vision and additional personalize websites. What do you dislike about Adobe Marketo Engage? Support response time is not as expected, it takes more days than expected. Recommendations to others considering Adobe Marketo Engage: Highly recommended since the Marketo Software can handle clients with user base that can reach up to a thousend ...

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JK

Jeff K. C

01/19/19

4.5 out of 5

"A high impact tool for digital marketing."

What do you like best about Adobe Marketo Engage? It is a tool that is designed to meet all the needs of digital marketing, email marketing, ads on the web, mobile ads, data acquisition reports, demographic data of potential consumers, complete sales information made with detailed graphics of all the necessary data, to create final reports, where we find the best variant, to bring our product to more people, and have better results month by month. What do you dislike about Adobe Marketo ...

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AU

Anonymous User

01/18/19

4 out of 5

"Great For Marketing Automation"

What do you like best about Adobe Marketo Engage? Easy to set up. Easy to mplement in the company. Great tools for marketing campaigns. Allows to segment the customers, target audience easily. Allows to track leads through the entire process What do you dislike about Adobe Marketo Engage? At times its too slow to respond. Else, there is nothing to highlight. I like it very well. What problems is Adobe Marketo Engage solving and how is that benefiting you? Works more effectively. Automation ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].