Marketo Reviews in July 2026: User Ratings, Pros & Cons

"There are better systems out there"

What do you like best about Adobe Marketo Engage? integrated dashboard, can see every metrics on one screen What do you dislike about Adobe Marketo Engage? form design is not very flexible. html template is not flexible. What problems is Adobe Marketo Engage solving and how is that benefiting you? marketing automation

"robust, enterprise grade marketing automation"

What do you like best about Adobe Marketo Engage? the amount of features and flexibility of the platform What do you dislike about Adobe Marketo Engage? UI feels clunky at times. other than that there's not much to complain about. What problems is Adobe Marketo Engage solving and how is that benefiting you? email marketing, marketing attribution, lead routing

"Perfect for developing 1:1 journeys"

What do you like best about Adobe Marketo Engage? This is perfect for really creating 1:1 marketing campaigns. The ability to track the activities of each lead is fantastic and gives a quick update of where they are in the funnel. Pair this with Salesforce and you have one heck of a powerhouse. It syncs really well and is able to provide the LTV for each lead. What do you dislike about Adobe Marketo Engage? The reporting can be a bit basic at first. It is great at lead generation and follow ...

"Perfect for developing 1:1 journeys"

What do you like best about Adobe Marketo Engage? This is perfect for really creating 1:1 marketing campaigns. The ability to track the activities of each lead is fantastic and gives a quick update of where they are in the funnel. Pair this with Salesforce and you have one heck of a powerhouse. It syncs really well and is able to provide the LTV for each lead. What do you dislike about Adobe Marketo Engage? The reporting can be a bit basic at first. It is great at lead generation and follow ...

"It's a Miracle For My Company"

What do you like best about Adobe Marketo Engage? We like the Marketo Community where we can quickly find answers. We like that all leads are housed in one platform, and they can be nurtured and scored from there. We can segment and pull lists, and create campaigns for our leads. What do you dislike about Adobe Marketo Engage? Marketo has a tendency to be slow. Likewise, the platform updates often provide more harm than good in our instance, which is frustrating. Sometimes it is difficult ...

"Program I've been waiting for"

What do you like best about Adobe Marketo Engage? Pretty much everything. It's easy to use and efficient. I can get everything done in one spot. What do you dislike about Adobe Marketo Engage? Sometimes the templates limit your ability to change certain features. What problems is Adobe Marketo Engage solving and how is that benefiting you? Nothing at the moment.

"Just too hard"

What do you like best about Adobe Marketo Engage? The ability to score activity and implement intelligent messaging campaigns What do you dislike about Adobe Marketo Engage? Very hard to use, especially if you don’t have html designers on staff. Very difficult to drag and drop email creation. Analytics are not easy to set up. No personal engagement. They do not care about my success What problems is Adobe Marketo Engage solving and how is that benefiting you? Nurture marketing. It has given ...

"Easy to use, quality platform"

What do you like best about Adobe Marketo Engage? I think the platform is easy to use and let's me do what I want to without any real restrictions. What do you dislike about Adobe Marketo Engage? I can't say that I have any major complaints, maybe the user interface could be improved. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing management and automation.

"Adequate, not impressive"

What do you like best about Adobe Marketo Engage? Fair reporting features, and the email and landing page builder are easy to use. What do you dislike about Adobe Marketo Engage? Not robust enough. Interface is terrible, and tracking & reporting are not intuitive. Recommendations to others considering Adobe Marketo Engage: Maybe wait until Adobe injects some capital and they improve their UI. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing lead ...

"Marketo helps us send thousands of emails per month while tracking engagement from prospects."

What do you like best about Adobe Marketo Engage? The ability to send thousands of emails per month and the automation it has with Salesforce! What do you dislike about Adobe Marketo Engage? It can be a bit confusing to use at first - a bit overwhelming at first glance. What problems is Adobe Marketo Engage solving and how is that benefiting you? Mass email automation, tracking, Salesforce integration, campaign management, prospect & customer engagement.