Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Marketo Is Powerful but Poor Interface Limits Its Ability"

What do you like best about Adobe Marketo Engage? The lead scoring tools are excellent along with the marketing automation programs for nurture streams. What do you dislike about Adobe Marketo Engage? I hate the interface and speed of the platform. However, I need to be transparent and add that I havnen't tried the new dark sky version which might have a better interface. What problems is Adobe Marketo Engage solving and how is that benefiting you? We're solving our marketing automation and ...

"Marketo Review In 2019"

What do you like best about Adobe Marketo Engage? Being able to manage the marketing campaigns without the hassle. What do you dislike about Adobe Marketo Engage? Marketo should produce some easy guide (such as video tutorials) to better help the user and consumer. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing campaign management and automation.

"Marketo Review 2019"

What do you like best about Adobe Marketo Engage? Marketo is simple and allows the user to be able to control the content and campaigns created in order to manage and engaged with the consumers. They take away the hassle of having multiple drives and software systems, because Marketo does it all. What do you dislike about Adobe Marketo Engage? As always, most software systems when it comes to integration need to allow the user to have simpler display screens. Recommendations to others ...

"Marketo Usage"

What do you like best about Adobe Marketo Engage? Analylitics capatbilities and easy to use both from admin point of view and infrastructure point of view What do you dislike about Adobe Marketo Engage? I dont like that you have a limit on number of emails you can send per week. I am not sure if that is the organizational setting or Marketo limitation Recommendations to others considering Adobe Marketo Engage: Marketo has been recently bought by Adobe and they are using new Microsoft ...

"Excellent marketing tool!"

What do you like best about Adobe Marketo Engage? Marketo is a great marketing tool that allows automating repetitive marketing activities. It increases efficiency in a variety of ways. It has an incredible user-friendly interface, integrates easily with other tools, and really adds to internal marketing's tool set. Excellent tool to track projects. What do you dislike about Adobe Marketo Engage? It took me sometime to understand how it works with landing pages especially. Recommendations ...

"A good start"

What do you like best about Adobe Marketo Engage? The templates were easy to work and replicate when creating multiple emails with similar look + feel. If we did the same thing all the time, it was very easy to duplicate. What do you dislike about Adobe Marketo Engage? There was not a lot of room for customization - every invite looked the same with little ability to be creative and unique. What problems is Adobe Marketo Engage solving and how is that benefiting you? None - our company has ...

"Marketo. Briefly about the advantages and disadvantages."

What do you like best about Adobe Marketo Engage? Development in positioning the platform as a main location for managing engagement. What do you dislike about Adobe Marketo Engage? Marketo is a very hardy platform. I advise that those interested in the platform have a forceful strategy for how they want to use the platform to meet current needs, but also future roadmap needs. Additionally, you want to ensure you are dedicating resources to the platform. At least 2 FTE's should be dedicated ...

"Tradeshows & Internal Communications"

What do you like best about Adobe Marketo Engage? I like the power that Marketo has for analytics. Sometimes when you are in the thick of things it's hard to really explore everything available, however there are some amazing tools within Marketo that can really take your company to the next level. What do you dislike about Adobe Marketo Engage? It could be a little more user friendly. Just generally speaking the layout and user experience is not as simple as it could be. Recommendations to ...

"Multiple Layers of Useful Features, Steep Learning Curve, Ultimately Worth the Price"

What do you like best about Adobe Marketo Engage? Options for Customization of Automation Campaigns and Landing Pages What do you dislike about Adobe Marketo Engage? The learning curve on the whole is steep. If you don't have a dedicated marketing staff person, you may be frustrated by how much time you need to set aside to learn how to use the various tools. But their documentation resources and training tools are very helpful. Recommendations to others considering Adobe Marketo ...

"Great Automation - Legacy UI"

What do you like best about Adobe Marketo Engage? Great tool - solves a lot of manual email tasks. What do you dislike about Adobe Marketo Engage? The UI looks like an old DB and is a bit clunky. What problems is Adobe Marketo Engage solving and how is that benefiting you? Less spreadsheets and vlookups, more automation.