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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 691-700 out of 2430

AU

Anonymous User

03/01/19

4.5 out of 5

"Robust Marketing Automation Platform with Tons of Functionality"

What do you like best about Adobe Marketo Engage? Marketo does an excellent job powering campaigns and including if/then options, triggers, etc. Additionally, it's integration options are great. What do you dislike about Adobe Marketo Engage? It is a complex system to learn. Would like to see more intuitive campaign mapping options. Recommendations to others considering Adobe Marketo Engage: Have a designated Marketo champion/admin. It's a powerful, robust system and requires someone ...

Read more

SS

Shraddha S

02/28/19

4.5 out of 5

"amazing combination of marketing automation for different platforms"

What do you like best about Adobe Marketo Engage? marketo offers my company the leading Engagement Platform that empowers us to build our basic brand value, grow company revenue, and prove marketing efforts impact. What do you dislike about Adobe Marketo Engage? nothing really to dislike, but i can assume they should add more options to the softwares table. Recommendations to others considering Adobe Marketo Engage: as i said before, include more features try to get the whole automation ...

Read more

LL

Leonard L

02/27/19

4 out of 5

"Great for the Price"

What do you like best about Adobe Marketo Engage? Easy and intuitive to use – Marketo receives a lot of praise for the usability of their platform. While it may not have the prettiest of user interfaces, everything is well labeled and easy to get used to, making adoption easier than some other tools. Great Salesforce integration – Marketo has an exceptional integration with Salesforce. While syncing between Salesforce and Marketo can take time, the two tools work together ...

Read more

JJ

Juli J

02/24/19

5 out of 5

"Excellent Tool for Lead Generation"

What do you like best about Adobe Marketo Engage? Great Combination of Email Marketing, Lead Generation and Lead Nurturing. Using Marketo gives any company strategic competitive advantage to be able to communicate with, monitor the digital footprint and ultimately sell to prospective customers. What do you dislike about Adobe Marketo Engage? There is very little to dislike about Marketo, but if there was one thing that would be an improvement is the processing speed of Smart Lists. If you ...

Read more

AU

Anonymous User

02/24/19

5 out of 5

"Great product"

What do you like best about Adobe Marketo Engage? Marketo is one of the best product I have used. It is a great automation tool that helps our sales and marketing department What do you dislike about Adobe Marketo Engage? There is nothing that I would change about this product. It does everything and more What problems is Adobe Marketo Engage solving and how is that benefiting you? Integrate mobile app engagement into conversations you’re having with customers

AU

Anonymous User

02/24/19

5 out of 5

"Great product"

What do you like best about Adobe Marketo Engage? Marketo is one of the best product I have used. It is a great automation tool that helps our sales and marketing department What do you dislike about Adobe Marketo Engage? There is nothing that I would change about this product. It does everything and more What problems is Adobe Marketo Engage solving and how is that benefiting you? Integrate mobile app engagement into conversations you’re having with customers

JJ

Juli J

02/24/19

5 out of 5

"Excellent Tool for Lead Generation"

What do you like best about Adobe Marketo Engage? Great Combination of Email Marketing, Lead Generation and Lead Nurturing. Using Marketo gives any company strategic competitive advantage to be able to communicate with, monitor the digital footprint and ultimately sell to prospective customers. What do you dislike about Adobe Marketo Engage? There is very little to dislike about Marketo, but if there was one thing that would be an improvement is the processing speed of Smart Lists. If you ...

Read more

JB

Jax B

02/23/19

5 out of 5

"Best Marketing Software out there"

What do you like best about Adobe Marketo Engage? Easy to use: no coding required. Comprehension of HTML accommodating however not required. Examination devices and usability to think about against SFDC detailing or Business Intelligence/Tableau apparatuses. They have structured email layouts with the expectation of complimentary that make it simple for prospects and clients to devour substance and data. You can likewise move segments to redo formats. Having the capacity to follow a lead ...

Read more

JB

Jax B

02/23/19

5 out of 5

"Best Marketing Software out there"

What do you like best about Adobe Marketo Engage? Easy to use: no coding required. Comprehension of HTML accommodating however not required. Examination devices and usability to think about against SFDC detailing or Business Intelligence/Tableau apparatuses. They have structured email layouts with the expectation of complimentary that make it simple for prospects and clients to devour substance and data. You can likewise move segments to redo formats. Having the capacity to follow a lead ...

Read more

RP

Rakesh P

02/22/19

4.5 out of 5

"Nice product with good integration into Salesforce"

What do you like best about Adobe Marketo Engage? The ability to integrate and streamline the email marketing within Salesforce for need to email customers. Specifically to upcoming tradeshows and roadshow appearances. What do you dislike about Adobe Marketo Engage? Not much too complain at all. Has worked very well and with the templates built into the marketo drop down in the column within Salesforce the process is simple and completed within a matter of 5-6 clicks. Recommendations to ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].