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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Are you using Marketo?

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 651-660 out of 2430

AU

Anonymous User

04/03/19

1.5 out of 5

"Interface needs work"

What do you like best about Adobe Marketo Engage? Marketo is industry standard, so it's good to know the platform What do you dislike about Adobe Marketo Engage? Why is the interface so terrible? Why do you have to click on a bunch of different things to get to where you want to be? What problems is Adobe Marketo Engage solving and how is that benefiting you? Design and execute nurture email campaigns

AU

Anonymous User

04/03/19

1.5 out of 5

"Interface needs work"

What do you like best about Adobe Marketo Engage? Marketo is industry standard, so it's good to know the platform What do you dislike about Adobe Marketo Engage? Why is the interface so terrible? Why do you have to click on a bunch of different things to get to where you want to be? What problems is Adobe Marketo Engage solving and how is that benefiting you? Design and execute nurture email campaigns

PM

Prakruti M

04/02/19

5 out of 5

"Marketo for your email marketing"

What do you like best about Adobe Marketo Engage? I spend 90% of my time in marketo managing emails, segments and data. Marketo's functionality in managing the data, and persona is something we use the most. What do you dislike about Adobe Marketo Engage? we have almost 1000+ campaigns in marketo which puts lot of strain in the instance and it takes time to load. What problems is Adobe Marketo Engage solving and how is that benefiting you? Email marketing storing our database

AU

Anonymous User

04/02/19

4.5 out of 5

"Great analytics, great tool"

What do you like best about Adobe Marketo Engage? Marketo has a powerful engine, made for professionals. I love its support for a wide array of programs and its integration with software we already use. Marketing automation is the way of the future and Marketo is leading right now with its innovative features.. What do you dislike about Adobe Marketo Engage? Support and a lack of ease of use lead to implementation issues early on, but we were able to move past them. I wish it had better ...

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AU

Anonymous User

04/02/19

3 out of 5

"Marketing automation aka email marketing"

What do you like best about Adobe Marketo Engage? Well it's capable of sending millions of emails, automation rules and triggers make it good to build out direct marketing offers via email. Only used the landing page builder maybe once. What do you dislike about Adobe Marketo Engage? User interface is from the 90's very hard to say anything positive here. Recommendations to others considering Adobe Marketo Engage: I would look at cheaper solutions, or something more modern. What problems is ...

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SC

Sarah C

04/01/19

3.5 out of 5

"Marketo Review"

What do you like best about Adobe Marketo Engage? The analytics, custom page builder, lead list views What do you dislike about Adobe Marketo Engage? Sometimes difficult to properly sync to Salesforce What problems is Adobe Marketo Engage solving and how is that benefiting you? Create and run campaigns

AU

Anonymous User

04/01/19

4.5 out of 5

"used everyday"

What do you like best about Adobe Marketo Engage? 1> seeing who opened our emails when and how many times What do you dislike about Adobe Marketo Engage? I could only see 8-9 "recent" entries...when there was a lot of activity, the entries would go by faster than I could see. Recommendations to others considering Adobe Marketo Engage: We switched away from Marketo What problems is Adobe Marketo Engage solving and how is that benefiting you? Can see which prospects are interested.

SV

Simon V

03/30/19

5 out of 5

"knowing marketo"

What do you like best about Adobe Marketo Engage? The Marketo platform is one of those examples of software that range from an inbound marketing strategy to the automation of other marketing processes, without ignoring other aspects such as email campaigns or the organization of events. What do you dislike about Adobe Marketo Engage? As soon as you begin to familiarize yourself with its use, the marketing professional who uses the Marketo software will probably feel like a pilot at the ...

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AU

Anonymous User

03/28/19

4.5 out of 5

"A very useful digital marketing platform"

What do you like best about Adobe Marketo Engage? Marketo helped me a lot for my digital marketing needs. First of all, its flexibility is amazing. You can set a lot of actions depending on the bevahior of your leads. Also, I found the targeting to be very complete. The software is also very easy and intuitive to use and to set up. Finally, the customer support is also excellent. I had some problems and they answered very fast and tried to understand my problems as deeply as possible. What ...

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AU

Anonymous User

03/27/19

5 out of 5

"Great Program"

What do you like best about Adobe Marketo Engage? I love Marketo! I am new to the marketing world, spent the majority of my former life on the sales side of things. In the sales position, I typically just used mail merges in Word, but Marketo has changed the game for my prospecting efforts!! What do you dislike about Adobe Marketo Engage? I haven't yet found anything I don't like about Marketo yet! What problems is Adobe Marketo Engage solving and how is that benefiting you? One of my major ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].