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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Are you using Marketo?

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 581-590 out of 2430

MH

Makenzie H

08/08/19

4.5 out of 5

"Works and is pretty simple once you learn it"

What do you like best about Adobe Marketo Engage? The organization of everything is really natural, and I like how easy it is to make your own flow What do you dislike about Adobe Marketo Engage? I wish it was more intuitive to learn the different ways to do the campaigns Recommendations to others considering Adobe Marketo Engage: Use all the training you can get, especially when it comes to the filters and trying to filter people through the different email campaigns. What problems is ...

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JH

Jessica H

08/07/19

4.5 out of 5

"Marketo: very efficient tool."

What do you like best about Adobe Marketo Engage? It is simple to use but also robust for program management from creation to reporting. The construction of complex information on the board, the qualification of leaders and hierarchical procedures is entirely possible in Marketo. Basically, they give each capacity they can code and give their customers the opportunity to classify them as they want. It is packed with great features and is extraordinarily amazing. What do you dislike about ...

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AU

Anonymous User

08/06/19

3.5 out of 5

"A Comprehensive Marketing Suite "

What do you like best about Adobe Marketo Engage? Marketo offers marketing automation, email, and analytics tools. By separating tools on its platform, Marketo is easier to use and pick up than other sophisticated marketing suites. For a marketing suite as comprehensive as this, Marketo is easy to set up. It was effortless to design, implement, and tracking a brand new landing page we created. What do you dislike about Adobe Marketo Engage? It isn’t particularly transparent about the cost ...

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AU

Anonymous User

08/04/19

3.5 out of 5

"Marketo is useful but complicated"

What do you like best about Adobe Marketo Engage? The abilities marketo offers such as convenient blast emailing and creating contact smart lists. What do you dislike about Adobe Marketo Engage? The user interface is complicated and created smart lists is very counterintuitive with the language used What problems is Adobe Marketo Engage solving and how is that benefiting you? Sending out emails for research in one easy go

AF

Ana F

07/29/19

4.5 out of 5

"Marketo, a great partner."

What do you like best about Adobe Marketo Engage? It's brimming with cool features and is extraordinarily incredible. The qualities are: Workflow adaptability that is unequaled by different stages. Building complex information the board, lead scoring, and hierarchical procedures is entirely attainable in Marketo. They essentially give you each capacity they can code and give their clients a chance to sort them out as they like. The commitment programs, principally implied for lead ...

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AU

Anonymous User

07/26/19

4.5 out of 5

"Good experience so far"

What do you like best about Adobe Marketo Engage? It is very intuitive and user friendly experience What do you dislike about Adobe Marketo Engage? Initially it was hard to incorporate and get a hold of it. What problems is Adobe Marketo Engage solving and how is that benefiting you? Just normal business stuff and marketing related data.

SV

Stéphanie V

07/24/19

4 out of 5

"It'S a long process to do the integration but it valuable at the end"

What do you like best about Adobe Marketo Engage? I like the revenue model cycle To be able to controme my sales lifecycle in it I like my scoring automation to be able to mesure real Marketing Qualify lead before I send it to my sales team What do you dislike about Adobe Marketo Engage? The email template are very hard to edit if you are not a webmaster What problems is Adobe Marketo Engage solving and how is that benefiting you? Scoring system Revenu model cycle Control ...

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AU

Anonymous User

07/18/19

4.5 out of 5

"Great product"

What do you like best about Adobe Marketo Engage? Marketo is a very DIY platform that allows for building of both simple and complex campaigns What do you dislike about Adobe Marketo Engage? The DIY aspect can be scary to those who aren't experienced, but they do a good job of providing example templates What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo has made my company understand the value of email and marketing automation

AU

Anonymous User

07/15/19

3.5 out of 5

"Great for collecting leads, poor for creating emails"

What do you like best about Adobe Marketo Engage? I like working with our marketing ops team to easily create Marketo forms and programs for lead generation. The salesforce integration makes it easy to see every interaction a lead has with our site. What do you dislike about Adobe Marketo Engage? The UX of the platform and the email builder. It is very difficult to create anything and we've experienced bugs with the templates provided. When talking to customer support about the issue, the ...

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JK

Jesse K

07/11/19

4 out of 5

"A feature-rich automated system for marketing"

What do you like best about Adobe Marketo Engage? I like Marketo's reports and dashboard feature which is very informatics and clear to understand. the most, it gives me a clear picture or each and every campaign like Link clicked, open ratio, bounce ratio, inbox delivery and more and on the other hand, I like their customer support team too, they are amazing, supportive and very responsive. What do you dislike about Adobe Marketo Engage? From the side of the administration, there are some ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].