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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Are you using Marketo?

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 541-550 out of 2430

ME

Morgan E

09/26/19

5 out of 5

"Marketo is an email powerhouse, it's better than any other email platform I've used"

What do you like best about Adobe Marketo Engage? Love the drag and drop features, and ease of use. What do you dislike about Adobe Marketo Engage? It's very expensive, and requires a lot of custom coding in the beginning. Recommendations to others considering Adobe Marketo Engage: It's worth the price tag if you can train everyone to use it. What problems is Adobe Marketo Engage solving and how is that benefiting you? Personalized emails with drag and drop features. We're building our ...

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CH

Carlos H

09/23/19

4.5 out of 5

"Provide sales customers with data seamlessly"

What do you like best about Adobe Marketo Engage? With Marketo, a single task can be done in several ways. It allows you to adapt workflows and promotions to your corporate requirements and available information. The “Script tokens” are a wonderful Marketo layer that enables us to produce more comprehensive customized material depending on multiple rules or requirements on each record. Marketo has an excellent SFDC integration and it can even be integrated with Salesforce, by using the ...

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AU

Anonymous User

09/22/19

4 out of 5

"From Power User to System Administrator- Marketo is for you!"

What do you like best about Adobe Marketo Engage? Intuitive layout, Great community support; ease of integration with Salesforce What do you dislike about Adobe Marketo Engage? Support response time was sometimes lagging but good online resources What problems is Adobe Marketo Engage solving and how is that benefiting you? Building different communication pipelines depending on different stages within sales pipeline. Helping to not over communicate even if someone is subscribed to multiple ...

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KM

Kristi M

09/20/19

0 out of 5

"Terrible UX and Support"

What do you like best about Adobe Marketo Engage? I honestly can't think of anything that I enjoy about Marketo. I consistently dread using it, and every interaction that I have had leaves me frustrated, at best. What do you dislike about Adobe Marketo Engage? Marketo tries to be unique by creating their own terms for everything, which instead makes it incredibly difficult to understand which things are supposed to do what, instead of just calling them what they are. The customer support is ...

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AU

Anonymous User

09/19/19

4.5 out of 5

"Simple, easy, and intuitive"

What do you like best about Adobe Marketo Engage? I like the drag and drop simplicity. It allows our company to track all our various tactics. What do you dislike about Adobe Marketo Engage? The UI could be better. I don't love the interface. What problems is Adobe Marketo Engage solving and how is that benefiting you? It allows my company to track our live and online events. We can easily track leads into our database and the behaviors that they have with our company. It allows for better ...

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AU

Anonymous User

09/15/19

5 out of 5

"Marketo for customer acquisition "

What do you like best about Adobe Marketo Engage? Marketo helps us to improve the user engagement based on detailed reports through trends and graphs from the past data, the tool is very much user friendly and has lot of useful features to improve sales and customer engagement or generate leads What do you dislike about Adobe Marketo Engage? Nothing in specific but due to the numerous features marketo has a lot of learning for proper usage of tool is required What problems is Adobe Marketo ...

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AU

Anonymous User

09/15/19

5 out of 5

"Marketo for customer acquisition "

What do you like best about Adobe Marketo Engage? Marketo helps us to improve the user engagement based on detailed reports through trends and graphs from the past data, the tool is very much user friendly and has lot of useful features to improve sales and customer engagement or generate leads What do you dislike about Adobe Marketo Engage? Nothing in specific but due to the numerous features marketo has a lot of learning for proper usage of tool is required What problems is Adobe Marketo ...

Read more

NB

Nick B

09/09/19

5 out of 5

"Use Marketo daily "

What do you like best about Adobe Marketo Engage? For me, being in field marketing I use Marketo for creating events, sending emails, uploading lists, sending out invitations and honestly it’s great. I’ve used Marketo for about 4 years now at a few different companies and it’s by far my favorite marketing automation software that I’ve used (and I’ve used them all). What do you dislike about Adobe Marketo Engage? Would love a nicer UI, but honestly it’s just a nice want and it still does the ...

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NB

Nick B

09/09/19

5 out of 5

"Use Marketo daily "

What do you like best about Adobe Marketo Engage? For me, being in field marketing I use Marketo for creating events, sending emails, uploading lists, sending out invitations and honestly it’s great. I’ve used Marketo for about 4 years now at a few different companies and it’s by far my favorite marketing automation software that I’ve used (and I’ve used them all). What do you dislike about Adobe Marketo Engage? Would love a nicer UI, but honestly it’s just a nice want and it still does the ...

Read more

AU

Anonymous User

09/08/19

4.5 out of 5

"Excellent marketing solution"

What do you like best about Adobe Marketo Engage? High quality computer tool. Process personalized and automated email campaigns. Funcionalities that help the organization and promotion for events What do you dislike about Adobe Marketo Engage? Problems of poor compatibility with non-marketing software. The acquisition price is expensive What problems is Adobe Marketo Engage solving and how is that benefiting you? Integration with the company's main database. Identification of potencial ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].