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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Are you using Marketo?

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 551-560 out of 2430

VC

Valerie C

09/04/19

2 out of 5

"Not what it used to be"

What do you like best about Adobe Marketo Engage? Marketo integrates with a lot of other key marketing technologies, so it's a great home base for your marketing tech stack. What do you dislike about Adobe Marketo Engage? Marketo support is very unhelpful and the reporting features are not up to par for what you are paying. Recommendations to others considering Adobe Marketo Engage: Make sure to consider not just the base-price for amount of contacts you need, but also budget for some ...

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AU

Anonymous User

09/03/19

4 out of 5

"Mi experiencia dentro de marketo"

What do you like best about Adobe Marketo Engage? La facilidad con que me une a mis clientes para prestarle el servicio adecuado para el fácil de usar y además de convencional y atractiva What do you dislike about Adobe Marketo Engage? Solo l único resulta un poco complicado de entender pero a medida del tiempo que llevas en ella resulta fácil. Y su alto costo con referente a otras páginas Recommendations to others considering Adobe Marketo Engage: Recomendado 100% después del tiempo es ...

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AK

Anna K

09/03/19

3.5 out of 5

"Marketo Review"

What do you like best about Adobe Marketo Engage? Very cool features. A lot of management solutions. There are a lot of efficient models as well which I liked a lot. What do you dislike about Adobe Marketo Engage? The speed is not good a lot of the time. It can be pretty slow. Not as user friendly. The userface is not as simple and easy to use also. Recommendations to others considering Adobe Marketo Engage: Be patient with it because it can be difficult to use at times. Not as user ...

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AU

Anonymous User

09/01/19

2 out of 5

"Does what it is supposed to, not that easy to use"

What do you like best about Adobe Marketo Engage? The ability to create good looking email templates, send blasts, and track engagement rates is great. What do you dislike about Adobe Marketo Engage? Compared to a lot of software available today, the UI/UX for Marketo is lacking. It looks very out dated and was not too intuitive. While the ability to created customized email templates was great the actual process of doing so is not too simple. The email template creation feature is very ...

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AU

Anonymous User

08/30/19

4.5 out of 5

"Tons of Customization for Email Campaigns"

What do you like best about Adobe Marketo Engage? Lots of features and campaign management tools. The best is setting up email alerts to necessary product lines for follow up. What do you dislike about Adobe Marketo Engage? Website can be slow and unresponsive. Could run smoother. Recommendations to others considering Adobe Marketo Engage: Great tool for those that need all the features in customizing every aspect of the email campaigns! What problems is Adobe Marketo Engage solving and how ...

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HT

Hellen T

08/29/19

5 out of 5

"Customer engagement marketing in real time."

What do you like best about Adobe Marketo Engage? Very user friendly, flexible and reliable to use while making marketing strategy. What do you dislike about Adobe Marketo Engage? System is only good for people With strong software and can be also a headache to user as customization option requires a lot of knowledge and time to set up. Recommendations to others considering Adobe Marketo Engage: Very reccommable software to all businesses enterprise wishing to attract good number of ...

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JH

Jennifer H

08/29/19

4 out of 5

"Does a lot, in its own special way"

What do you like best about Adobe Marketo Engage? Marketo was a good way for us to manage emails, webinar promotions, gated content, and lead score. What do you dislike about Adobe Marketo Engage? Marketo has its own style, its own flow - and it does what it does well, but don't ask it to get too custom for you. The email templates are very finicky, and flow steps have to be juuuust right or they don't work at all. What problems is Adobe Marketo Engage solving and how is that benefiting ...

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HT

Hellen T

08/29/19

5 out of 5

"Customer engagement marketing in real time."

What do you like best about Adobe Marketo Engage? Very user friendly, flexible and reliable to use while making marketing strategy. What do you dislike about Adobe Marketo Engage? System is only good for people With strong software and can be also a headache to user as customization option requires a lot of knowledge and time to set up. Recommendations to others considering Adobe Marketo Engage: Very reccommable software to all businesses enterprise wishing to attract good number of ...

Read more

AU

Anonymous User

08/28/19

2 out of 5

"Really old clunky soggy bottomed software app that is supposed to automate everything"

What do you like best about Adobe Marketo Engage? You can automate email pretty well. Setup triggers What do you dislike about Adobe Marketo Engage? Forms are clunky and bloated with JS, the UI needs Flash, looks like it's from the 90's. You can't add emoji's to emails, it's insanely expensive. What problems is Adobe Marketo Engage solving and how is that benefiting you? Automating drip campaigns, nuture programs etc.

AU

Anonymous User

08/27/19

4 out of 5

"Marketo, professional management platform."

What do you like best about Adobe Marketo Engage? It's a marketing software that can carry out processes whose objective is to facilitate companies and empress of all types and sizes, the execution, management and analysis of online marketing activities, interactions and greater control over them, provides more efficiency and reduces personal costs and time. What do you dislike about Adobe Marketo Engage? I have no complaints from Marketo, the truth is that it has been a platform that has ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].