Marketo Reviews in July 2026: User Ratings, Pros & Cons

"A Powerful but Complex Marketing Automation Tool"

What do you like best about Adobe Marketo Engage? Marketo has tons of functionality to support marketing automation at scale and allows marketers to report on their efforts. What do you dislike about Adobe Marketo Engage? Marketo is a very complex tool. It's user interface and terminology are not intuitive. Becoming capable in Marketo takes a lot of time, immersion in the tool and training. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo allows us to ...

"My most favorite Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? I am a Marketing Operations & Technology Expert with multiple Marketing Automation Platform certifications under my belt (Marketo, HubSpot, Adobe Campaign), and years of professional experiences in leading technology and digital marketing projects. Marketo takes its users into the highest consideration. The tool was made so easy to be used and ultimately intuitive, yet are still very powerful in its own right. Compared to HubSpot, Marketo is ...

"Powerful, plays nice with everyone, some learning curve"

What do you like best about Adobe Marketo Engage? Marketo has integrations with absolutely everyone. We're a part Oracle house, but we still have everything integrated with absolutely everything else. There's countless partners, plenty of implementation help available, resources and forums galore, and we've not needed to build anything new, because someone else has already built it. What do you dislike about Adobe Marketo Engage? It's not the most immediately obvious user interface and ...

"With Marketo we can monitor results almost immediately "

What do you like best about Adobe Marketo Engage? The flexibility of the market is where it stands out. It has a general architecture and interface with some deepth learning curve, but Marketo empowers the end user to organize campaigns or to run precisely what is needed. In case I have any doubt, I always contact the Marketo Community, which I consider to be a better resource than the Marketo Support. Whenever the SFDC workflow rules are limited, they can be handled by Marketo with ...

"Outstanding Manager to Marketing Automation"

What do you like best about Adobe Marketo Engage? I love the workflow features of Marketo and they are among the best in the market. I am being able to create modern lead qualifying and market processes using Marketo software and automates deals that are occasionally done by hand. The local sales force collaboration is good; I haven’t had to organize it much once I got it right. I can easily view all my digital sales result, whether I am using email or mobile promotions, within the ...

"Almost an all-in-one with abysmal support and a dated UI/UX"

What do you like best about Adobe Marketo Engage? Marketo offers marketers a chance to connect almost everything in MarTech together, automate drip email campaigns, do attribution, conduct split tests and more. What do you dislike about Adobe Marketo Engage? You NEED a dev or an experienced marketing automation expert. This is NOT a platform that comes with any support worthy of being called adequate. You will have to wait hours or days before the 'live chat' actually has an available ...

"Flexible Marketing solutions"

What do you like best about Adobe Marketo Engage? Marketo is one of the biggest names in marketing software, offering a wide range of solutions for businesses of all sizes – from marketing automation to lead management, email marketing, analytics and more. What do you dislike about Adobe Marketo Engage? Pricing, Poor landing pages and forms, no integrated crm What problems is Adobe Marketo Engage solving and how is that benefiting you? Complex Nurture Marketing Programs

"Flexible Marketing solutions"

What do you like best about Adobe Marketo Engage? Marketo is one of the biggest names in marketing software, offering a wide range of solutions for businesses of all sizes – from marketing automation to lead management, email marketing, analytics and more. What do you dislike about Adobe Marketo Engage? Pricing, Poor landing pages and forms, no integrated crm What problems is Adobe Marketo Engage solving and how is that benefiting you? Complex Nurture Marketing Programs

"Surpassingly sophisticated marketing automation tool "

What do you like best about Adobe Marketo Engage? Marketo has a lot of advanced features that are not available in its competitor, Pardot, and is fairly priced, unlike the enterprise tool Eloqua. What do you dislike about Adobe Marketo Engage? The UI is stuck in the early 2000s. The Adobe acquisition has cleaned up some of the edges and brightened the colors but Marketo has a very steep learning curve because of how poorly information is presented and displayed. What problems is Adobe ...

"Marketo is an email powerhouse, it's better than any other email platform I've used"

What do you like best about Adobe Marketo Engage? Love the drag and drop features, and ease of use. What do you dislike about Adobe Marketo Engage? It's very expensive, and requires a lot of custom coding in the beginning. Recommendations to others considering Adobe Marketo Engage: It's worth the price tag if you can train everyone to use it. What problems is Adobe Marketo Engage solving and how is that benefiting you? Personalized emails with drag and drop features. We're building our ...