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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 521-530 out of 2430

AU

Anonymous User

10/22/19

5 out of 5

"Great Experience With Marketo"

What do you like best about Adobe Marketo Engage? The ability to keep up with what my potential customers are doing What do you dislike about Adobe Marketo Engage? Sometimes its difficult for me to navigate. I'm going to say its user error though. Recommendations to others considering Adobe Marketo Engage: Make sure to have email sent to your inbox from Marketo. The quickest way to keep leads in your face. What problems is Adobe Marketo Engage solving and how is that benefiting you? Keeping ...

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AU

Anonymous User

10/22/19

5 out of 5

"Sales Reps Dream come true!"

What do you like best about Adobe Marketo Engage? The best thing about Marketo is that it's super easy to use and it provides you with great insights into what your customers/prospects are interested in. No need to guess what topic someone is interested in, now you know what they want to hear and can create a message before calling or emailing them. What do you dislike about Adobe Marketo Engage? Nothing really to dislike. Sometimes on rare occasions, the information provided can be bad but ...

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AU

Anonymous User

10/18/19

3.5 out of 5

"Customer Advocacy Program Manager"

What do you like best about Adobe Marketo Engage? How many different options there are for workarounds to problems. What do you dislike about Adobe Marketo Engage? The system is sometimes clunky and difficult to navigate. What problems is Adobe Marketo Engage solving and how is that benefiting you? We have seen a lot of successful campaigns come form Marketo.

AU

Anonymous User

10/17/19

3.5 out of 5

"Solid Automation platform"

What do you like best about Adobe Marketo Engage? It integrates well with third party APIs. It's also cheaper than Eloqua What do you dislike about Adobe Marketo Engage? The interface is old and the product is glitchy/buggy. They have updated to "Marketo Sky" but they haven't migrated all the functionality over to it yet. What problems is Adobe Marketo Engage solving and how is that benefiting you? It's an effective tool for scoring leads, triaging them to our Sales team and sending emails.

AU

Anonymous User

10/17/19

4 out of 5

"Favorite B2B Marketing Automation Software"

What do you like best about Adobe Marketo Engage? I love the automation power that Marketo has compared to all its competitors. It is so powerful. What do you dislike about Adobe Marketo Engage? I dislike the UI and the how nurtures are set up. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are solving all lead processing, email marketing, SLAs, and operationalizing marketing.

AN

Arbaz N

10/16/19

4.5 out of 5

"Marketing made easy by Marketo!"

What do you like best about Adobe Marketo Engage? One of the best software available for sales as well as marketing teams to keep a track of their leads as well as nurture them to drive business revenue, growth as well as innovation. What do you dislike about Adobe Marketo Engage? The pricing for the software needs to be a little competitive with other softwares available in the segment. What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead nurturing, monitoring ...

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AU

Anonymous User

10/11/19

4.5 out of 5

"MARKETO - the marketing automation Review"

What do you like best about Adobe Marketo Engage? Marketo helps in marketing automation process , Marketo is mostly used by medium sized companies and helps abundantly in lead management , email marketing consumer marketing etc,.. The customization available according to the business needs is best in MARKETO. The personalization and customization id one of the best of this product, lead management and online tracking are also the added advantage of this product What do you dislike about ...

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AU

Anonymous User

10/08/19

4 out of 5

"A good option for long-term automation software, but will require a lot of maintenance "

What do you like best about Adobe Marketo Engage? Marketo has a ton of capabilities but maintenance is a big factor. Similar to Salesforce, an ideal situation would have someone administering it in a more or less dedicated role. Marketo and Pardot are pretty similar and are powerful if you have big traffic and lots of content. Good solution for big company. What do you dislike about Adobe Marketo Engage? Lots of outdated uses, awful customer support. Seems like the company may have grown ...

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AU

Anonymous User

10/05/19

5 out of 5

"Great tool for marketing"

What do you like best about Adobe Marketo Engage? Really great tool for Marketing. We can easily organise events, upload lists, contact our customer data base and activate reminders for the whole quarter! What do you dislike about Adobe Marketo Engage? it is slow sometimes. It is also a bit difficult to find the campaigns on the list after a while. A lot of steps for some processes. Really easy to make mistakes if you are a new employee. I spend quite some time training the ...

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CG

Carolina G

10/02/19

4 out of 5

"Marketo excellent tool in your organization"

What do you like best about Adobe Marketo Engage? Marketo is a platform that I think is very pleasing because it offers me excellent flexibility in its use and helps me with any inconvenience I may have. On the other hand it allows me to have an intuitive ability to send emails and establish a connection with another advertising partner. In addition to providing great benefits for the creation of forms. What do you dislike about Adobe Marketo Engage? Although Marketo seems to me to be a ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].