Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Great Tool That Works Well with Other Business Platforms "

What do you like best about Adobe Marketo Engage? It's an easy email marketing tool to continue to scale to support your needs, and as a user of Salesforce, the ability to sync fields and continue to support the needs of that platform. What do you dislike about Adobe Marketo Engage? It's not immediately intuitive, but there are lots of support options and resources. What problems is Adobe Marketo Engage solving and how is that benefiting you? Email automation, campaign and lead nurturing. ...

"Marketing Automation at its finest"

What do you like best about Adobe Marketo Engage? Marketo is able to create complex flows and triggers better than any other marketing automation software I have ever used. What do you dislike about Adobe Marketo Engage? It sometimes takes a long time to load different smart lists and the UI is outdated and needs a facelift. Recommendations to others considering Adobe Marketo Engage: Marketo can be as simple or as complex as you want it to be. You are only limited by your imagination on how ...

"Powerful MA tool, steep learning curve"

What do you like best about Adobe Marketo Engage? When it comes to marketing automation (especially outbound and ABM automation), Marketo is king. It's a powerful tool, supported by a great customer success function and an aggressive product roadmap. What do you dislike about Adobe Marketo Engage? The learning curve is steep. Functionality is spread out over different modules, and Marketo has a bad habit of using its own terminology for common feature sets. As a result, it takes a lot more ...

"makes routing leads much easier "

What do you like best about Adobe Marketo Engage? Exceptionally intuitive back end routing for salesforce. Makes the job of sales much easier in terms of assigning leads and contacts. What do you dislike about Adobe Marketo Engage? sometimes it takes some tweaking to get it working right Recommendations to others considering Adobe Marketo Engage: Provides great insight and tools and analytics What problems is Adobe Marketo Engage solving and how is that benefiting you? routing leads

"Marketing Automation for Ops/Dev people"

What do you like best about Adobe Marketo Engage? The fact that you can integrate with just about anything is pretty great for today's business. What do you dislike about Adobe Marketo Engage? The user interface looked like it's from the 90s, you need developers to create any integrations or customization. Wasn't an intuitive platform Recommendations to others considering Adobe Marketo Engage: If you're a small marketing team or don't have access to operations experts and developers, then ...

Lack of new features and support

Well, time flies but Marketo is the same=) % years ago I've joined an IT vendor who used it. There were some pros and cons but overall quality of service and available features were more than good. Actually it was a blast at those years.Now I've joined another company and they implemented Marketo. From this point (I worked with salesforce, hubspot, optimove, exponea and many other well known vendors and main challengers) I could say that they lost their track: same uncomfortable UI, lots of ...

"Great email system"

What do you like best about Adobe Marketo Engage? I like that once you are comfortable with marketo - automation and creating targeted messaging is easy What do you dislike about Adobe Marketo Engage? I dislike that Marketo is not compatible with litmus to test our emails. It distorts the email code What problems is Adobe Marketo Engage solving and how is that benefiting you? Email marketing

"Clunky, but powerful"

What do you like best about Adobe Marketo Engage? Marketo is a powerful tool, allowing us to tailor the product to our organization's needs priorities. We started with the basic lead management solution without bells and whistles to lay the foundation for our organization in term's of email marketing, marketing automation, lead scoring, etc. This has allowed us to benchmark our performance, measure, and optimize on it! What do you dislike about Adobe Marketo Engage? Occasionally, Marketo ...

"Amazing Marketo Automation Tool"

What do you like best about Adobe Marketo Engage? The ability for marketers to create scalable tokenized programs and increase efficiency of deploying campaigns. What do you dislike about Adobe Marketo Engage? There is nothing that I dislike about Marketo. What problems is Adobe Marketo Engage solving and how is that benefiting you? Advanced reporting, attribution, and lead scoring truly transforms businesses and helps marketers prove the return on marketing investments every day.

"The most robust and powerful marketing automation solution I've encountered. (Updated 2019)"

What do you like best about Adobe Marketo Engage? Virtually endless possibilities. Robust logic. Extendable ecosystem via integrations and APIs. Powerful for power users. Tokens enable the creation of scalable and dynamic programs with very little effort. New email and LP editors are modern and extremely user-friendly. Great product team with frequent updates that are responsive to user feedback and market trends. Marketo Community is a very helpful and knowledgeable group of people that ...