Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Marketo takes your email marketing to the next level"

What do you like best about Adobe Marketo Engage? I like the reporting the best in Marketo. It easily pulls the data and shows you the clicks, deliverability, unsubscribes, etc. It is all located in one spot. You also have the option to send yourself the report automatically and view the information in different forms (graph, text, etc). What do you dislike about Adobe Marketo Engage? I dislike how code heavy Marketo is, you need to have experience with html coding to make edits to your ...

"Marketo - easiest way to send an email!"

What do you like best about Adobe Marketo Engage? Marketo is very user-friendly and straightforward. There are pre-made email templates and standard email performance reports already available! What do you dislike about Adobe Marketo Engage? We have not run into any issues with using Marketo so far. What problems is Adobe Marketo Engage solving and how is that benefiting you? We used to use eDialog (Zeta) as our email marketing system but we ran into email template issues since eDialog ...

"Pushing Pricing Up Through Bundled Pricing, Not Pushing Value Up"

What do you like best about Adobe Marketo Engage? The product itself is the most complete solution for our global needs What do you dislike about Adobe Marketo Engage? The growth/changes of the company has kept them from lining up a success team that adds value. Disconnect between account manager and sales rep We 've been using the system for 10+ years and always end up knowing more about its capabilities than any support person. Recommendations to others considering Adobe Marketo ...

"Automate marketing operations with Marketo"

What do you like best about Adobe Marketo Engage? Marketo is highly versatile and comprehensive, while maintaining an easy and consistent customer experience. The flexibility of this tool is incredible. You can easily submit an e-mail, and sync it with an advertising associate or just see who's in your system. Many other similar tools have some limitations when it comes to segment your filters, but Marketo provides much more freedom on this field. It can also allow for a deeper view over ...

"Super flexible in what you can accomplish!"

What do you like best about Adobe Marketo Engage? It is extremely easy to automate your marketing campaigns and programs with nothing you can't do with Marketo. There are definitely challenges in terms of getting users used to the platform but there are endless opportunities for scoring, routing, and lead management. What I love about Marketo is that Marketo customer support team is very eager and always available to help. Also, once used to the overall system, their user interface is ...

"Powerful tool, decent UI."

What do you like best about Adobe Marketo Engage? Marketo is an incredible marketing automation platform with very accessible and intuitive reporting allowing me to make good decisions quickly. What do you dislike about Adobe Marketo Engage? the UI is a bit of a struggle. The file/folder system can get cumbersome really quickly, especially with complex programs. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation at scale is important, but if ...

"Marketo review "

What do you like best about Adobe Marketo Engage? Creating smart lists are very easy and generating reports is simple! What do you dislike about Adobe Marketo Engage? The way Marketo shows how many people you will send to is confusing and off putting. You think you’re sending to 10k but it shows 4K is blocked, it would be better to see how many actually ppl it will send to. What problems is Adobe Marketo Engage solving and how is that benefiting you? We have created master smart lists which ...

"Marketing with Marketo"

What do you like best about Adobe Marketo Engage? My favorite part is how interactive Marketo is with their customers and the features that they create based on our requests. I believe every month they come out with a new feature. Been with the tool for a while and it's evolved immensely! What do you dislike about Adobe Marketo Engage? I do think the UI can use work. It feels outdated at times. And support could be better. I've had times where one support rep tells me something different ...

"Powerful Marketing tool but require time for learning"

What do you like best about Adobe Marketo Engage? What I like about Marketo are the smart list and flows when creating programs, you can go very granular when segmenting our audiences (especially for email blasts) and you can apply many actions after a lead is captured! What do you dislike about Adobe Marketo Engage? I feel that the reporting capabilities are basic and not let you get the most out of the data stored in Marketo. All data is shown the same way, and the user is unable to group ...

"Scale Up with Marketo "

What do you like best about Adobe Marketo Engage? Marketo is a marketing automation platform that has allowed us to scale in terms of marketing and eventual sales. It has great marketing automation and leads generation features. It is a useful mobile marketing tool as well. Its ease of use cannot be overstated What do you dislike about Adobe Marketo Engage? The only issue I can only raise eyebrow is the cost of subscription. It is quite high. Everything else is just perfect Recommendations ...