Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Work is easy with Marketo!"

What do you like best about Adobe Marketo Engage? The synchronization of Marketo from SFDC What do you dislike about Adobe Marketo Engage? Sometimes it lags, but it's manageable. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo helps best when I do quality assurance for our projects

"Marketing Automation Platform Review"

What do you like best about Adobe Marketo Engage? I like the functionality that it automates our marketing campaigns in a user-friendly interface in general. But overall I am not completely satisfied with the platform. What do you dislike about Adobe Marketo Engage? I think it is getting way behind other platforms in the market- on the interface and reporting side. It is very manual to pull-out the numbers for the database and campaign performance and other specifics. It does not provide ...

"Marketing Automation Tool"

What do you like best about Adobe Marketo Engage? Customization of Email and landing page as well as progression logical setup. Improve my HTML and CS programming skills. If user friendly. Easy to use and navigate. Just drag and drop. Then you have it. No issues on scheduling campaigns and capturing user activities. What do you dislike about Adobe Marketo Engage? Manual reporting. Sometimes its not accurate. The exporting of records from the results tab are limited to 20,000 records only. ...

"Marketo - Marketing Automation for Marketers"

What do you like best about Adobe Marketo Engage? I have used various MA platforms (Eloqua, Pardot, Hubspot) and I find Marketo to be easy, flexible, and robust in it's functionality. I feel it's marketing technology built for marketers. The scalability and flexibility to build campaigns, both simple and robust, makes Marketo stand out. You can build very simple email campaigns or very in-depth nurturing (engagement) programs all in the same platform. Along with native integration with SFDC ...

"Marketing Data Services Associate"

What do you like best about Adobe Marketo Engage? Marketo is uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. This tool is a big help in creating marketing assets targeted to specific buyer profiles or personas.It will also help to develop new ways to segment your list by combining demographic information with behavioral data.It streamlines,automate and measures marketing task so that the ...

"Marketo has been a delight to use but it needs to be user-friendly."

What do you like best about Adobe Marketo Engage? I love the different features of Marketo and how it can accommodate our large database and automate our processes What do you dislike about Adobe Marketo Engage? You need a deep dive of the system apart from the video tutorials in order to fully understand how it works. There is so much potential that we have not entirely tapped since we do not want it to affect our CRM. Reporting is also crazy hard since the reports we pull out are not ...

"Marketo is very powerful but confusing"

What do you like best about Adobe Marketo Engage? I love the insights that you can pull from Marketo. The dashboards are very informative and easy to read What do you dislike about Adobe Marketo Engage? Takes a lot of training to learn all the small nuances of the tool. I wish it was easier to search which individual clicked on an email. I also wish it was easier to add individuals to a campaign that was already started Recommendations to others considering Adobe Marketo Engage: Invest in ...

"Marketo for an MNC"

What do you like best about Adobe Marketo Engage? Non-SFDC Fields could be created to store values for a survey. What do you dislike about Adobe Marketo Engage? Duplicate records are difficult to get rid of. Recommendations to others considering Adobe Marketo Engage: Prevent duplicates early as they are hard to get rid of. What problems is Adobe Marketo Engage solving and how is that benefiting you? Our lead to opportunity process, from a tradeshow to sales rep, is automated after ...

"Marketo stands out of the crowd"

What do you like best about Adobe Marketo Engage? I used Aprimo for a number of years, was an admin in the system and we moved to Marketo in 2013. The product has been improved dramatically over the last few years and it is now at a stage where it can be described with just one word - superb. There is a great community and help articles online, it is super easy and quick to get answers to all your questions, from beginner user to advanced. What do you dislike about Adobe Marketo ...

"A vision of positive sales"

What do you like best about Adobe Marketo Engage? Marketo increases a lot of efficiency in digital marketing. It is accessible when I make a campaign has very good integration and synchronization. I can also capture a valuable customer. What do you dislike about Adobe Marketo Engage? Obviously Marketo was created for a premium market, but offering a more accessible alternative and limited in some tool would make the application even more known. Improving the editor of the page is very ...